Metal Exchange

We’re looking for a passionate and driven Digital Marketing Manager to be responsible for planning, developing, and implementing digital marketing strategies for a growing marketing team.

In addition to helping establish and shape the overall marketing function for a well-established, global company, you will support brand growth, business development, communication and recruitment efforts, while directing and executing the company’s digital marketing initiatives at both strategic and tactical levels. You ’ll need to have a strong grasp of key business metrics as well as a keen focus on success measures across all marketing channels. This hands-on position is critical in establishing the new enterprise-level marketing function, which covers multiple subsidiary brands. Key initiatives will include leveling up our digital presence (via paid and organic channels), social media, and relaunching and managing our websites to function as a hub for marketing activities.

Responsibilities

• Develop and implement digital marketing strategies in alignment with marketing and business goals
• Plan and execute digital marketing campaigns across various platforms (e.g. social media, email, search engines, display advertising)
• Help to identify, implement and effectively manage MarTech stack (includes mark e ting automation platform, communication tools and Google Campaign Manager, Google Tag Manager, etc.)
• Analyze data to measure campaign effectiveness and make recommendations for improvements
• Lead the redesign, launch, management and optimization of the company website (s) for improved brand alignment, demand functionality and overall user experience
• Develop and execute SEO/SEM strategies to drive website traffic and increase brand visibility
• Manage and allocate digital marketing budgets and resources effectively
• Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI
• Create and manage content marketing campaigns, including blog posts, infographics, videos, and podcasts
• Establish and maintain effective relationships with external partners such as agencies, vendors, and influencers
• Manage online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
• Ensures execution of ideas in alignment with brand and to a high level of creative excellence
• Collaborate with internal teams and external partners to execute marketing initiatives
• Identifying and pursuing new opportunities for growth and expansion
• Maintain a strong brand voice and identity across all marketing channels

Qualifications

Education

• Bachelor’s degree in marketing, communications or related field from accredited college or university required

Experience

• Minimum 7 years of marketing experience across all digital channels is required

Other required Knowledge, Skills, and Abilities

• Excellent understanding of digital marketing best practices across technologies
• Ability to perform analytic work, including gathering requirements accurately, utilizing technical knowledge to design solutions, and maintaining logical documentation for work completed
• Advanced knowledge of social media platforms and B2B utilization of these platforms
• Ability to work with others and be part of the team
• Strong communication skills (verbal and written)
• Good business sense and judgment
• Self-starter, with a strong drive and sense of intellectual curiosity
• Ability to thrive as a motivated self-starter in a fast-paced, growing environment
• Strong organizational skills, and ability to effectively disseminate information clearly and concisely
• Flexible and driven to meet tight deadlines, handle multiple projects and prioritize them appropriately
• Attentive to details and follows through on assigned tasks and commitments
• Demonstrated ability to problem solve, influence others , and effect change
• Possess the highest level of integrity; serving as a trusted advisor to customers and colleagues
• Proficient in Microsoft Office – includes Word, Excel, PowerPoint, Outlook and Teams
• Must be eligible to work in the United States; visa sponsorships are not available

Perks of the Job

• Medical, dental and vision insurance
• Disability and life insurance
• 401(k) with robust matching contribution
• Generous allotment of paid vacation and paid holidays
• Competitive wages plus performance-based bonus opportunities
• Employee Assistance Program (EAP )
• Ongoing training and professional development
• Ample opportunity for career growth and advancement
• Relocation package may be available

Why Our People Love Working Here…And So Will You!

• Purpose-driven, friendly, open and respectful culture
• Highly engaged workforce – as indicated by best-in-class engagement scores
• Hybrid in-office and remote workplace
• Shared core values of safety, integrity , respect and drive
• Leaders committed to building more diverse, inclusive teams
• Free on-site gym access
• Lunch provided twice a week in- office
• Tuition reimbursement
• Complimentary refreshment bar with beverages and snacks
• Employee discount program with hundreds of partner brands
• Wellness incentive program
• Regular employee celebrations and events

Our Commitment to Inclusion: We welcome people of different backgrounds, abilities and perspectives. To ensure our business and culture continue to be inclusive of all people, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age or marital status, veteran or disability status. Metal Exchange Corporation and its family of brands are proud to be equal opportunity employers. Additionally, all of your information will be kept confidential according to EEO guidelines. Should you have any questions or require special assistance completing your application, please email [email protected].