Sparq

Team Sparq is committed to creating high-quality tech careers while helping clients accelerate their digital transformation journey. We are committed to being an inclusive workplace, maintaining a culture of equitable, diverse employment and advancement company-wide.

Why you will enjoy Mondays again:

• Opportunity to collaborate with a diverse group of colleagues in a fun, creative environment

• Progressive career journey and opportunity for advancement

• Continuous development through training and mentorship programs

• Exposure to modern technologies across various industries in an agile environment

• Flexibility to work remotely, onsite or a hybrid of both as desired

• Opportunity to give back in your local community

• Competitive salary + bonus opportunities

• Robust benefits package, matching 401(k) plan, and substantial PTO

• Tuition reimbursement

A Day in the Life:

The Digital Marketing Manager primarily manages and coordinates digital marketing campaigns incorporating SEM/SEO, social, advertising, website, and email.

• Direct digital marketing plans and strategies including SEM/SEO, display advertising, email, and other digital channels to maximize lead generation and brand awareness

• Day-to-day responsibility for digital advertising, SEO, SEM, email campaigns, and website performance

• Establish campaign objectives and track progress toward goals

• Develop and optimize Google Ads and other ABM, re-targeting and display campaigns

• Participate in SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Develop and manage various corporate-level email campaigns, including template designs, calls-to-action, conversion optimization and list segmentation/management.

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

• Enhance website landing pages through improved content, calls-to-action, user flows, etc.

• Assist in development of required campaign and website content.

• Work closely with Sales team to insure business alignment and campaign effectiveness.

• Present new ideas, digital tactics and plans to optimize plans and performance.

• Provide on-going performance reporting to key stakeholders on email campaigns, organic/paid social, SEM, and website while identifying areas to optimize campaigns and/or webpages to ensure all business objectives/KPIs are met.

• Develop/build/manage relationships with marketing partners and vendors

• Manage budgets for areas of responsibility.

What it takes:

• Bachelor’s Degree in Marketing, Business, Communications or other related field preferred

• Minimum 5+ years of relevant experience, especially B2B digital marketing

• Experience with ABM (Account-Based Marketing) campaign development and execution, ideally using the Terminus ad platform.

• Email campaign management, SEO/SEM, digital advertising and Website management experience required

• Experience in using the following tools/platforms: Terminus, Google Analytics, Google Ads, LinkedIn Marketing, WordPress, Salesforce Marketing Cloud (Pardot),

• SEMRush, Visme or Canva

• Technical proficiency, Marketing Operations experience a plus.

• Strong analytical skills, data-driven thinking, and knowledge of website and campaign analytics

• Agency, vendor management experience a plus

• Budget management experience required

• Strong revenue growth orientation

• Current with the latest trends and best practices in online marketing and measurement

• Previous IT Services or software industry experience a plus

Equal Employment Opportunity Policy: Sparq is proud to offer equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.