Digital Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Los Angeles - CA

Silvus Technologies

Silvus Technologies is seeking a Digital Marketing Manager who will work directly with the Director of Marketing and internal cross-functional teams to take our brand, products, and solutions to the next level in support of the company’s growth goals and objectives.

 

In this role, you will lead key digital marketing initiatives, including paid media advertising campaigns, website management and optimizations, and content creation, while leveraging analytics insights from marketing tech stack and CRM to develop and execute account-based marketing programs. In addition, you’ll have the opportunity to work on new product introductions and integrated marketing communication campaigns and engage with Silvus Channel Partners and resellers to enhance Silvus’ presence across their channels.

 

The ideal candidate will have a proven track record of success in creating and driving the flawless execution of integrated digital marketing strategies that drive increased target audience awareness, traffic, and conversions, delivering business results.

 

This position is on a hybrid schedule, a minimum of 3 days onsite per week is expected. On-site days are Mondays, Wednesdays, and Thursdays. The location for this role is Silvus Technologies’ HQ in the heart of vibrant West Los Angeles.

 

The following is a list of at least some of the current essential job functions of the position. Management may assign or reassign duties and responsibilities at any time at its discretion.


ROLE AND RESPONSIBILITIES

  • Partner with the Director of Marketing to craft the Silvus Digital Marketing Strategy, KPIs, and roadmap to grow website traffic, customer engagement, and conversions.
  • Execute multi-channel digital and email marketing campaigns, incorporating testing, measurement, and analytics to optimize performance and ROI, with a focus on customer lead generation.
  • Develop and analyze digital marketing KPIs across the tech stack, leveraging insights to maximize lead conversion performance, unify sales and marketing data, and execute account-based marketing programs for incremental revenue.
  • Own and manage the Silvus website – working directly with internal stakeholders, agencies, and external partners to enact website updates, improve its design, and develop new content that enhances the UX of Silvus’ online presence.
  • Lead the website editorial calendar, partnering with internal SMEs, agencies, and external partners to research, write, and publish blogs and other digital media content that expands customer knowledge of Silvus, our products, technology, and applications.
  • Collaborate with the Channel Sales Director and sales team to develop and execute digital and traditional MDF programs across Silvus Channel Partners and the reseller network.
  • Lead new product introduction campaigns, from strategy to marketing communication content development, ensuring alignment with cross-functional stakeholders and on-strategy campaign activation across all marketing channels.

REQUIRED QUALIFICATIONS

  • Bachelor’s degree in marketing, business, advertising, or a related field is required (MBA preferred).
  • Minimum 5 years of digital marketing experience at a B2B or B2G technology or communications equipment products company.
  • Proven expertise in integrated digital marketing strategies encompassing SEO, SEM, and PPC, along with proficiency in website design, marketing tech stacks, and CRM platforms.
  • Strong analytical skills, with a demonstrated ability to leverage data-driven insights for optimizing campaign performance and maximizing ROI.
  • Knowledge and experience in customer segmentation, customer journeys, and marketing automation.
  • Strong project management skills and a bias for action to set and meet project deadlines.
  • Effective communication skills, presentation, verbal and written.
  • Highly proficient with Microsoft Excel or Google Sheets.
  • Occasional travel, up to 1 week per month.

PREFERRED KNOWLEDGE SKILLS AND ABILITIES

  • Aerospace and Defense industry experience preferred.
  • Strong communication and relationship-building skills.
  • Interest and experience in identifying new digital marketing trends that can be leveraged to drive business growth goals

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

  • Ability to stand for long periods, especially at trade shows.
  • Must be able to lift up to 30 lbs.
  • Working in outdoor environments for customer demos or events

CA Pay Range: $90,000—$110,000 USD

 

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