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Digital Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Irvine - CA

Blizzard Entertainment

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Diablo into a new era through social media.

As Digital Marketing Manager for Diablo, you will play a key role in executing on social strategy, understanding our player social community, and collaborating regularly with regional and cross functional teams to lead new digital marketing campaigns with an emphasis on marketing seasons. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated creative and strategic prowess, and brought to life smart and clever ideas.

In addition to knowledge of and passion for the Diablo universe, the ideal candidate will also have familiarity with other aspects of marketing such as paid media and influencers, be knowledgeable about the PC, console and mobile gaming space, and a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

What You Bring To The Table

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

  • Support and execute the social strategy for Diablo, including, but not limited to: YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, and TikTok
  • Manage production and ensure executional success among internal and external creative teams
  • Optimize social creative and campaigns primarily for follower and conversation growth
  • Work cross-functionally and with amplification partners for review and approvals of seasonal marketing content
  • Bring ideas to the table with a social-first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
  • Organize the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy
  • Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns
  • Collaborate with the marketing analytics team to deliver social media reporting and insights
  • Build relationships with platform, digital and external brand partners, developing and executing co-branded initiatives

Minimum Requirements

  • 5+ years’ experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries
  • Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
  • Passion for all things gaming, digital and social — up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
  • Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
  • Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
  • Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
  • Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
  • A healthy understanding of the Diablo brand and its games
  • Experience in providing creative feedback for social content that is based on a solid understanding of social brand strategy.
  • Extremely organized, diligent, detail oriented and able to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent interpersonal and relationship management skills, as well as verbal and written communications skills, with the ability to craft a narrative.
  • Bachelor’s degree in communications, journalism, public relations, or marketing

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

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