Barry’s

Barry’s is seeking a dynamic digital marketing manager to join our marketing organization. The Digital Marketing Manager is responsible for the strategy, implementation, management, and reporting of all digital marketing activities across the customer lifecycle. From bolstering brand awareness and acquiring new clients to fostering customer engagement and loyalty, this role will play a vital role in shaping Barry’s digital footprint and driving measurable results. This role is responsible for implementing best-practice discipline in web, paid, digital, email and SMS marketing with strong analytical skills to drive the achievement of Barry’s business objectives and KPIs.

Key Responsibilities:

• Paid Media: Coordinate and oversee execution of paid strategy; manage media agency to develop and execute integrated digital strategies aimed at achieving brand awareness, lead generation, and acquisition objectives.
• Email & SMS: Own the email calendar and execution of e-mail & SMS lifecycle marketing campaigns, crafting and executing an effective omnichannel marketing & engagement strategy.
• SEO/SEM: Monitor, optimize, and deliver on digital campaign goals, partnering with agencies and local studio teams to make strategic optimizations across key delivery channels (i.e., retargeting, prospecting, social, SEM, etc.)
• Web: Manage website, including content management, page development, and UI/UX optimization
• Loyalty & Automation: Support day-to-day loyalty & retention operations, through Barry’s customer loyalty program, marketing automation platforms, and segmentation / personalization initiatives.
• Analytics & Reporting: Utilize strong analytical skills to continuously evaluate end-to-end customer lifecycle metrics across multiple channels and key customer touch points. Track spend and report on results of digital marketing investments.
• Stakeholder Engagement: Manage communications across internal and external stakeholders, partnering with internal teams across marketing, creative, brand, strategy, retail & operations to achieve results.
• Innovation: Brainstorm new and creative growth strategies, keeping up with and implementing industry-leading technologies and innovations.

Requirements

• 2-3 years of experience in digital marketing,
• Fitness/wellness industry background preferred.
• In-depth experience with CRM and email marketing platforms (ideally Klaviyo), including CAN-Spam legislation, GDPR requirements, & performance benchmarking
• In-depth experience with paid media platforms, ideally META and Google, encompassing ads management and campaign types/benchmarks.
• Working knowledge of web design principles, best practices, and content management platforms
• Excellent written & verbal communication skills, as well strong organization & project management skills with the ability to own projects from end-to-end
• Experience with web and analytical tools such as Google Analytics, Looker and WordPress.
• Experience with Test and Learn approach to drive channel performance
• Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.