Digital Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Colorado

Accuris

Accuris, a company long-known for accelerating innovation in engineering workflows and supporting the vibrancy of the engineering community, launched in May 2023 as a standalone company. Accuris was formerly known as S&P Global’s Engineering Solutions division. The Company is valued for its standards content and workflow solutions like Engineering Workbench, Goldfire, Haystack and Parts Management Solutions.

Under its previous owners, including S&P Global, IHS and IHS Markit, Accuris has been an integral part of the engineering ecosystem for more than 60 years.

Job Title: Digital Marketing Manager

Accuris is a $500M+ ARR AI/SaaS business that is hiring a Senior Digital Marketing Manager focused on managing the Marketing tools and analytics to support the marketing team in driving full-funnel growth. As the Senior Digital Marketing Manager, you will optimize the systems and processes that power marketing campaigns, generate pipeline and directly accelerate revenue growth. The right person will spearhead initiatives to drive operational efficiency in our tech stack, processes and provide critical insights on Marketing performance. Your role will include strategy & planning, project management, system success, campaign tracking, as well as reporting and analytics on Marketing performance. This person will partner closely with the RevOps organization who owns reporting and operations within our SFDC environment. If you think outside the box, keep tabs on new tools and martech, love to build, experiment and optimize, believe that AI can be used thoughtfully to augment human workflows and you are obsessed with ensuring everything you touch is organized, well-documented, automated, trackable and designed for scale, this is the right role for you.

Key Responsibilities:

  • Marketing Systems:
    • Orchestrate workflows within and between key systems in the Marketing tech stack (Hubspot, SFDC, ZoomInfo, 6Sense, etc.)
    • You’ll be the point person for all marketing campaign operations and new implementations, supporting customer acquisition, expansion, and retention.
    • You will proactively ensure that everything in our MarTech stack is working as it should be, owning and maintaining the technology foundation that delivers an exceptional experience for our buyers and supports our marketing goals.
    • Partner with Revops team on activities such as database hygiene and maintenance, enrichment, intent, etc.
    • Own our contact forms [JP1] and CTA strategy to ensure operational best practice
    • Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors to support inbound and outbound efforts
    • Proactively identify and execute business improvements across the Marketing organization
  • Data Insights & Analysis:
    • Be an expert on our marketing data. You will understand the intricacies of our ad platforms, website, campaigns, and the various programs we use and marry them together to produce a cohesive and actionable view into Marketing performance.
    • Develop dashboards and reporting for website traffic, paid channels, digital performance, and other Marketing investments.
    • You will be obsessed with helping the GTM team make smarter data-driven decisions, consistently tracking, testing, and analyzing funnel data and campaign metrics in GA, Hubspot, SFDC and more to improve and optimize programs.
    • Not only will you create reports and dashboards for Marketing programs and channels (paid search, paid social, display, webinars, events, content syndication, etc.), you will provide key trends and insights to the team.
    • Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team
    • Track program results, measure success and report metrics to stakeholders across the business

Qualifications:

  • 5+ years of professional experience in Marketing Operations for B2B SaaS
  • Deep expertise with a modern Growth Marketing tech stack, specifically with 6Sense, Google Analytics, Hubspot, ZoomInfo, and Salesforce
  • Strong understanding of Marketing Data & Analytics
  • Expertise in implementing modern B2B demand gen strategies including ABM and Signal-based selling
  • Understand what is possible, and what the limitations are, of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business.
  • You are able to drive ambiguous projects forward independently. You can break down problems into tasks for yourself and make small adjustments to priorities as necessary.
  • Excellent communication and collaboration
  • Initiative, reliability and team spirit as well as a good sense of humor and creativity
  • Proficiency in data analysis, with an ability to leverage insights to drive strategic decision-making.

Compensation/Benefits Information (This Section Is Only Applicable To US candidates):

Accuris states that the anticipated base salary range for this position is $100,000 – $110,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.

 

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