Digital Marketing Specialist

Job Type: Full Time
Job Location: Deerfield Beach - FL

Polyglass

Are you a best-in-class digital marketer who seeks career growth and a dynamic team?

 

Find your home here at Polyglass, where your career development is something we invest in!

 

What you get to do:

  • Create content, collaborate with others and use research to contribute to the digital marketing strategy at Polyglass, USA
  • Manage and update all Polyglass web page content – directly or through agency partners
  • Support the digital marketing content calendar through scheduling and execution
  • Bring the ‘voice’ of the Polyglass brand through to external audience effectively through all online messaging available
  • Analyze and report digital campaign data to optimize its use for current and future campaigns
  • Gather and effective use all information about our market – demographics, trends and build this info into effective digital marketing campaigns
  • ‘Raise the bar’ on performance of our marketing campaigns by providing your input and expertise to drive all messaging into a continuous improvement loop
  • Partner with others effectively in a true ‘team’ environment – collaborating, sharing ideas, challenging norms and offering / receiving constructive feedback on the most effective path to marketing of Polyglass product line

The skills and experience you bring to our team:

  • 2-5 years’ experience in the responsibilities listed above
  • Strong knowledge of digital marketing tools and how they are applied effectively
  • A history of effectively employing social media strategies and understanding of SEO to enhance the online presence of Polyglass, USA
  • Strong knowledge of methods for capture of web traffic using analytics and using findings to guide strategy
  • History of effectively building a stronger web presence via Search Engine Optimization (SEO) strategies – guided by your knowledge of what works and why
  • Proficiency in any or all of the following tools: Adobe Creative Suite, WordPress, CRM, Google Analytics, HTML, CSS, Microsoft: Teams, Excel, PowerPoint
  • Bachelors’ Degree in Marketing, Business or relevant field of study