Plasmidsaurus is on a mission to accelerate new cures and promote a healthier planet by unlocking a new level of productivity for scientists. Our sequencing services are used daily by thousands of innovators, including Nobel laureates, Fortune 100 pharma, and over 70,000 scientists.
We began by revolutionizing plasmid sequencing, making it exponentially cheaper and faster, with innovative sequencing technologies and a global network of laboratories that turn samples into answers in hours, not weeks.
Now we are expanding that same disruptive model across all of genomics. With the launch of our new RNA-seq service, we are taking a bold step toward our vision to sequence everything, providing scientists everywhere with faster, simpler, and more affordable access to the data that powers discovery.
Every team member at Plasmidsaurus plays a crucial role in driving the future of biotech research. Together, we are building the world’s most efficient sequencing engine that operates overnight, scales globally, and helps scientists make breakthroughs faster than ever before.
Our goal is to build a global community of scientists who rely on Plasmidsaurus to accelerate their research. Marketing plays a critical role in this mission. By scaling awareness, engagement, and customer advocacy, we aim to grow from tens of thousands of active users today to hundreds of thousands of scientists accessing Plasmidsaurus services worldwide.
About the Role
We are not looking for a traditional corporate marketer. The Digital Marketing Specialist is responsible for bringing the well-loved Plasmidsaurus brand to life across social media. This is a unique opportunity for a marketer who truly understands the culture of the scientific research community, and who knows how a clever reference to Gibson Assembly or E. coli growth curves can resonate more with scientists than any polished ad campaign.
This position sits at the intersection of technical scientific communication and a fun, playful brand, creating content that scientists actually want to engage with. You must be able to translate scientific insights and complex sequencing data into social content that resonates with and captures the attention of scientists who spend their lives at the lab bench and who expect authenticity as well as technical accuracy.
Reporting to the Marketing Program Manager, you will manage the day-to-day execution of Plasmidsaurus’s digital channels, focusing on social media but also helping execute email campaigns. Working closely with teams across Marketing, Sales, Product Marketing, Product Management, and Design, you will play a central role in building awareness, engagement, and long-term customer loyalty.
Key Responsibilities
Social Media Strategy & Execution
- Own the day-to-day execution of all social media channels ensuring consistent presence. Manage the social content calendar to maintain consistent coverage and well planned posts.
- Coordinate campaign timing, content requirements, and leverage existing content or creating new social content. Bring our brand voice to life across every channel, balancing a friendly uplifting tone with technical rigor and clever lab-humor.
- Stay up to date on social media trends, formats, and tools.
Email Architect (HubSpot)
- Help design and deploy thoughtful email workflows that respect a scientist’s inbox.
- Support product announcements, technical updates, and targeted list-building across specific research niches.
Scientific Storytelling
- Write copy that understands scientific nuances and ensures technical accuracy in all content.
- Ensure graphics and content resonate with a highly knowledgeable audience.
Community Cultivator
- Engage with the global scientific community across platforms like Twitter/X, BlueSky, Instagram, TikTok, and LinkedIn.
- Build rapport, respond to conversations, and strengthen brand loyalty.
Email Marketing & CRM
- Manage end-to-end email campaign execution within HubSpot.
- Build targeted contact lists, design templates, and write compelling campaign copy.
- Establish automated workflows to nurture leads.
- Track and analyze performance metrics such as engagement and CTR.
Social Content & Creative Execution
- Design on-brand digital assets using tools such as Canva or Adobe.
- Create original graphics, science-focused content, and engaging copy.
- Produce and edit short-form video content using tools like CapCut, Descript, or Final Cut Pro.
- Ensure all content aligns with the brand voice while maintaining scientific accuracy.
Success Metrics
Quantitative:
- Growth in social media followers and engagement
- Performance of campaigns (CTR, conversions)
- Contribution to customer acquisition and revenue goals
- Improvements in email performance and segmentation
Qualitative:
- Strength and consistency of brand voice
- Creativity and quality of content
- Engagement with scientific audience
- Growth of an active scientific community
Qualifications
Education:
- Bachelor’s degree or higher in Molecular Biology, Biochemistry, or related field
Experience:
- 2+ years of bench lab experience
- Experience managing social media, editorial calendars, and community engagement
- Experience with email campaigns and CRM tools (HubSpot preferred)
- Experience designing digital content
Technical Skills:
- Strong scientific literacy and understanding of lab workflows
- Social media content creation and engagement expertise
- Email marketing and CRM management
- Content calendar planning and campaign scheduling
- Basic marketing operations (UTM tracking, database hygiene)
- Graphic design (Canva/Adobe)
- Video editing (CapCut, Descript, Final Cut Pro)
Core Competencies
- Strong written communication skills
- Attention to detail and organization
- Cross-functional collaboration
- Adaptability in a fast-paced startup environment
- Creativity in translating scientific ideas into engaging content
Location
If based in San Francisco, this role requires in-office presence 3 days per week, with travel to industry conferences 2–3 times per quarter. If located in San Diego, monthly travel will be expected to either the San Francisco office or conference locations.