Digital Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: US - Remote

VisionPoint Marketing

VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). This role will work closely with other teams across VisionPoint to ensure we exceed client expectations and goals.

What You’ll Do

  • Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients
  • Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:
    • multimedia/programmatic media (StackAdapt, YouTube, etc.)
    • SEM (Google Ads, Bing Ads, etc.)
    • social media (Facebook Ads, LinkedIn Ads, etc.)
  • Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports
  • Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance
  • Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels

Experience & Education

The ideal candidate would possess the following skills, interest and experience:

  • Bachelor’s degree in Marketing or a related field, or equivalent experience
  • 2+ years of experience in a comparable role is preferred
  • Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
  • Strong verbal, written and interpersonal skills
  • Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job
  • Passion to deliver work that’s excellent and efficient
  • Ability to effectively plan, anticipate and take proactive, appropriate action
  • Thirst for knowledge and passion to learn and grow in your area of expertise
  • Sense of ownership and accountability to the goals, the client and the team.
  • Willingness to actively contribute to VisionPoint’s and embody

 

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