Digital Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Pleasant Grove - CA

Holt of California

The Digital Marketing Specialist position is responsible for creating a digital strategy with the marketing team that will increase qualified leads into the sales funnel, analyzing digital results and make recommendations to drive better results, develop marketing automation campaigns and provide innovative ideas for enhancing marketing campaigns. This role is also responsible for developing and optimizing digital marketing assets, applications, processes, and campaigns to enhance the sales and marketing strategy for all divisions.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions

  • Oversees the strategic development and day-to-day execution of digital campaigns through marketing automation programs and activities that align with the company and division marketing objectives.
  • Supports the function of marketing automation programs including setup, maintenance, targeting, testing, development, and optimization of campaigns.
  • Recommends technical solutions and provides ideas for enhancing marketing programs.
  • Reviews digital marketing reports and analytics.
  • Coordinates with marketing specialists and divisions to strategize marketing plans based on KPI analysis and ROI measures.
  • Monitors daily digital marketing campaigns and webpage metrics to determine the effectiveness of SEO solutions.
  • Maintains knowledge of market, social media, and industry trends.
  • Adapts marketing strategies based on evolving audience preferences and trends.
  • Other marketing duties as assigned

Skills & Abilities

  • Teamwork – Exhibits objectivity and openness to other views, gives and welcomes feedback and contributes to building a positive team environment.
  • Oral Communication – Strong phone prospecting and marketing skills; communicate clearly and concise
  • Sales and Marketing – Ability to reach prospects creatively, identify decision makers, handle objections positively and professionally
  • Written Communication – Writes clearly and informatively, edits work for spelling and grammar, presents numerical data effectively, able to read and interpret written information.
  • Quality – Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality.
  • Accountability – Accepts responsibility for mistakes or problems; maintains ownership of assigned tasks.
  • Attitude – Demonstrates a positive attitude and supports the organization’s mission, vision and values, such as honesty and integrity.
  • Safety and Security – Observes safety and security procedures.
  • Systems and Software – Ability to utilize computers, software programs (ie. Office 365, Web mail, ERP systems, CRM Systems etc.)
  • Specialty Software – Experience with Adode Creative Suite products and Hubspot or equivalent

Qualifications

  • Accountability – Ability to accept responsibility and account for his/her actions.
  • Accurate – Ability to perform work accurately and thoroughly.
  • Analytical Skills – Ability to use thinking and reasoning to solve a problem.
  • Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Communication – Clear and concise, active listener, confident and friendly
  • Customer Oriented – Ability to take care of the customers’ needs while following company procedures.
  • Detail Oriented – Ability to pay attention to the minute details of a project or task.
  • Organized – Possessing the trait of being organized or following a systematic method of performing a task.
  • Problem Solving – Ability to find a solution for or to deal proactively with work-related problems, ability to calculate figures and amounts, such as percentages, interest etc.

Education And/Or Experience

Requires an Associates or Bachelors degree in Marketing. Education may be substituted by 4 to 5 years job experience in marketing automation, digital marketing, marketing or equivalent combination of education and experience.

 

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