Spin Master

The Director, Marketing has a proven ability and passion to develop and bring to life compelling brands across product lifecycles from concept to launch and beyond. The Global Brand Director creates the product strategies and drives the product development for their brands. They support a portfolio of brands through global product management and clearly communicate the brand strategies and positioning to all business partners.

How will you create impact?

• Directly lead and mentor a team of experienced Brand Managers
• Develop extensive strategic 3-5 year global brand strategy and category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
• Develop Global Branding Guide to clearly communicate brand strategies, positioning, key information and consistent communication to all internal business partners around the world
• Manage brands to financial targets and brand budgets including the management of the Global TLP and Global Sku profitability.
• Drive the analysis of products, brand and category performance.
• Develop and Implement Channel Management strategies for the GBU
• Build a category management plan for the brand to manage Global sku productivity and inventory
• Oversees regional merchandising activities relative to category plan.
• Ensure innovation of the brand across multiple touch points (product development, digital, creative, retail, advertising and global).
• Collaborate with key affiliates to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
• Execute global brand-building activities and develop global marketing tools, including brand and product advertising, and development of content with internal and external groups
• Develop and manage brand forecasts

What are your skills and experience?

• Consumer Packaged Goods (CPG) product development experience
• Global brand/product management experience is preferred.
• Experience in processes such as: business planning, strategic marketing plan development, portfolio management and development, market research/customer insights, new product launches and business performance tracking across a global market landscape is required.
• Demonstrated success in launching products or leading a company’s entrance into a new category with innovative products or services is required.
• A demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities is required.
• Prior experience working with global partners is preferred.

The anticipated pay range for candidates who will work in California is $140,000 to $175,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

What You Can Expect From Us

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!