Director, Brand Strategy

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Charleston - SC

MUSC Health

MUSC’s Office of Communications & Marketing [OCM] seeks a Director of Brand Strategy to join its senior leadership team, reporting directly to the Chief Communications & Marketing Officer. The Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the company. This senior leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brand’s promise and objectives. This role requires a dynamic leader with proven experience building brand loyalty and a deep understanding of working within an academic healthcare setting.

Job Description

Duties and Responsibilities

  • Develop and execute a comprehensive brand strategy that aligns with the company’s overall goals and objectives.
  • Define and refine the brand’s unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
  • Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
  • Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives.
  • Manage the vendors that support the enterprise brand campaign, brand research, brand identity and other supporting vendors.
  • Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.
  • Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
  • Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
  • Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
  • Oversee the development and maintenance of the brand’s visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
  • Support integrated marketing/communication campaigns that effectively communicate the brand’s message and drive brand awareness and engagement.
  • Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.

Additional Job Description

Minimum Requirements

Education

A minimum of a bachelor’s degree in business administration, healthcare administration, marketing/communications, or a related field. Master’s degree preferred.

Preferred Experience

9+ years’ progressive experience in in brand management, with a track record of successfully developing and executing brand strategies. 4+ years’ experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred. Experience managing a rebrand for a large multi-site institution.

Knowledge, Skills, And Abilities

  • Proven experience managing and working in a matrixed, cross-functional team environment, with a high degree of complexity and ambiguity
  • Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
  • Analytical mindset with the ability to use data and market research to inform branding decisions.
  • Creative thinker with a keen eye for design and branding aesthetics.
  • Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Proficiency in brand management software and marketing tools.
  • A passion for brand-building and a deep understanding of consumer behavior.
  • Exceptional project management skills and the ability to meet deadlines and deliver results
  • Outstanding communication skills, including oral, written, and presentation
  • Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results
  • Experience developing and communicating executive level reporting
  • Demonstrated experience managing and developing an effective team
  • Ability to work both independently and as part of a collaborative group
  • Commitment to MUSC’s mission and values

 

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