CSL
Summary:
- Responsible for the design and operations of a world-class content supply chain fulfilling the needs of Marketing, Market Access, and Medical Affairs at the time of launch and throughout brand life-cycle, committed to deliver high quality content, at lower cost, with greater accessibility across all geographies
- Develop a strategic roadmap to achieve our goals in content management, including the evolution from a Global COE to global shared services
- Working in close collaboration with Marketing, Medical Affairs and Market Access stakeholders to ensure content development processes and output support the application of functional frameworks
- Establish and ensure adoption of content process and standards
Main Responsibilities & Accountabilities
- Through change management and close tracking of KPIs, maximize improvements to quality, efficiency and accessibility
- Increase content reuse, along with behaviors to make it possible – content translation, working file upload, image file rights, etc.
- Establish and track KPIs that measure the efficiency and output of the content supply chain, in addition to the commercial impact
- Lead selection and implementation of global technology and service solutions to support content supply chain (including consideration of generative AI, offshore content production, and modular content)
- Veeva Vault PromoMats process ownership for all promotional and educational materials that require PRC review
- Collaborate to map the evolution of Content Management from a COE to a Shared Service, focused on the needs of the stakeholders
- Develop, implement, and adapt global promotional review processes and standards
- Partner to select the right mix of creative agencies and content production partners to deliver content supply chain goals
- Stay abreast of the rapidly changing technologies and strategies in content management
- Responsible for communicating, influencing, and collaborating with above-market and in-market functional leaders, I&T Commercial Applications team, platform partners, digital capability leads, CSL Seqirus and CSL Vifor peers
Qualifications & Experience Requirements
- Bachelor’s or Master’s degree in a scientific or business field
- 10 plus years experience in the pharma/biotech industry, with experience in commercial, Medical Affairs, or content management
- Strong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.
- Dynamic leader who can transform vision into action and influence commercial leaders across the organization
- Knowledge of relevant business, legal, compliance and regulatory requirements
- Multiple years’ experience leading and managing teams in an international environment and with matrixed, cross-functional teams
- Familiarity with global regulations and cultural nuances
- Experience leading impactful change across an organization