Director, Digital Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Cambridge - MA Remote

Agios Pharmaceuticals

Agios is a biopharmaceutical company that is fueled by connections. We thrive in a supportive, fun, and flexible environment full of people empowered to bring their whole selves to work. We care deeply about our work, each other, and the patients who count on us. Our teams cultivate strong bonds with patient communities, healthcare professionals, partners and colleagues, which helps us discover, develop and deliver therapies for genetically defined diseases – and make a bigger difference in their lives. In the U.S., Agios markets a first-in-class pyruvate kinase (PK) activator for the treatment of hemolytic anemia in adults with PK deficiency. Building on the company’s leadership in the field of cellular metabolism, Agios is advancing a robust clinical pipeline of investigational medicines with active and planned programs in alpha- and beta-thalassemia, sickle cell disease, pediatric PK deficiency and MDS-associated anemia.



The impact you will make:

Agios Pharmaceuticals is searching for a dynamic Director, Digital Marketing to join our GDD Marketing team. We want someone who cares about this important work, and who’s driven to connect to our mission of helping these patient communities. The Director, Digital Marketing will be responsible for developing, steering, and executing Patient and HCP digital marketing initiatives for Pyruvate Kinase deficiency and thalassemia. In this role, you’ll contribute to achieving launch goals for PK Deficiency, partner closely with other marketers and cross-functional partners on promotional tactics such as advertising, CRM, digital marketing, and media. Key cross-functional partners include the commercial analytics, patient advocacy, IT, market research, market access, legal and regulatory.



Ideal candidate is someone with in line marketing experience, sales experience, rare blood disorder or hematology experience and an entrepreneurial spirit looking for an opportunity to lead the digital marketing initiatives for rare hemolytic anemias.



The Director of Digital Marketing is hybrid or remote role and will report to the Head of US Marketing at Agios.



What you will do:

  • Lead execution of the US HCP and Patient Digital strategy for PK deficiency and thalassemia.
  • Collaborate in the development and implementation of the digital marketing strategy and operational plans with cross-functional partners (e.g., Field Marketing, Commercial Analytics, IT, Market Access, Medical, Training, Regulatory, Corporate Affairs)
  • Implement the brand strategy and plans and develop digital marketing materials which support our Patient and HCP Communities
  • Direct the development of strategic digital marketing programs for HCP and Patients, adjudicate metrics for program success, and evaluate performance against metrics. Manage within the established US PK deficiency / thalassemia marketing budget
  • Engage with Cross-functional teams to ensure alignment, influence and share findings across markets
  • Work with teams to gather market insights, monitor competitive landscape, and adjust tactics accordingly
  • Work with internal and external partners to define success metrics and analyze performance of digital marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
  • Cultivate relationships with and proactively engage collaboration partners in the development and execution of tactics

What you bring:

  • Bachelor’s degree in business, science, engineering, or related field
  • Minimum of 7 years of digital marketing experience required, preferably in a healthcare setting
  • In-depth knowledge of Patient and HCP digital marketing, including web, email, social media (Facebook, Twitter, Instagram, YouTube, TikTok), paid search, display
  • Experience with Patient and HCP Omnichannel Marketing and enhancing existing digital ecosystems preferred
  • Demonstrated strong strategic thinking and an ability to work collaboratively and effectively with a wide range of people and functions
  • Effective vendor management and ability to seamlessly execute on strategy, with a focus on digital marketing
  • Ability to effectively plan and manage both at the strategic and tactical levels, including demonstrated project management skills
  • Excellent communication and influencing skills
  • Ability to manage multiple and changing priorities in a fast-paced environment
  • Able to travel for meetings, market research, and conferences

What we will give you:

  • Deliberate Development. Your professional growth as one of our top priorities.
  • Flexibility. We’re all about individual needs. We embrace different perspectives, work styles, health and wellness approaches, care of families and productivity. When you’re at your best, we’re at our best.
  • Premium benefits package. We invest in the health, wellbeing and security of our people with a premium benefits package that is well-rounded and flexible to help meet the varied personal and professional needs of every member of our team.
  • Competitive performance-based compensation. This includes both short- and long-term incentives that are connected to our business strategy.
  • Psychological safety. We support an environment of fearlessness. We want you to share your ideas, speak candidly and take data-informed risks to help push the boundaries.
  • Commitment to diversity . We strive to foster a welcoming workplace where everyone can thrive. We’re continuously looking to improve the inclusivity of our workforce.
  • Commitment to community. We’re an active participant in the communities that surround us – the communities where we live, and the community of people and their loved ones in need of better treatment options for conditions that are often overlooked.

 

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