Director, Ford Racing Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Dearborn - MI

Ford Motor Company

At Ford Racing, this same passion for performance and innovation drives our work, every day. It has powered historic wins, from Le Mans to Baja to Daytona, and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives – from Raptor to Mustang GTD, just to name a few.

Today, our commitment to winning at the highest levels of motorsport, to transferring our learnings into industry-leading performance products, and to our enthusiast customers and fans is stronger than ever. Ford Racing is seeking a Marketing Director to help lead our business, brand, and products into this exciting new chapter of our 125-year racing legacy.

In this position…

The Ford Racing Marketing Director will lead the strategic development of motorsport, product, and brand marketing communications for Ford Racing. They will be an influence-first leader who is able to collaborate and work with stakeholders on brand-led strategies executed across Ford. With strong creativity and passion for the work, at their core, they will be a modern marketer , and both inspire great work and be a brilliant operator , who knows how to navigate complex and matrixed organizations and brands. This role will oversee a team of 20+ marketing and product leaders & strategists.

Responsibilities

What you’ll do…

  • Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture even when the path is not yet clearly defined
  • Lead product marketing responsibilities in partnership with other Ford Racing teams and GM teams across the enterprise:
    • Product & Customer: product planning, vehicle features, voice of the customer, etc.
    • Offerings: configuring option packages, allocation methodology, etc.
    • Promotion: product positioning, monitoring competition, etc.
  • Develop strategies and campaigns to tightly integrate Ford Racing motorsport, product, and brand marketing
  • Develop and deliver key brand and product narratives and campaigns, including leading the engagement with creative agencies
  • Own breakthrough motorsport marketing that will build brand equity and drive long-term growth for the business
  • Elevate social marketing to engage and connect with consumers in new ways
  • Lead identification of new, deeper insights to inform strategies and drive differentiation
  • Co-author and orchestrate the delivery of our brand strategy, and its application to the key enterprise strategies to enable and inform:
    • Regional strategies from the Global brand strategy
    • Brand architecture strategy and playbooks and brand guidelines
    • Brand nomenclature strategy
    • Merchandising
    • Marketing Communications
    • Integrated Services
    • Community strategy
    • Employer brand strategy
    • Create business opportunities through strong brand partnerships that open channels to new and existing customers – including entertainment, sponsorships, and co-branded products and events
    • And more…
  • Partner closely with global customer experience, engineering, product management, integrated services, global data, insights and analytics, global marketing and advanced technology to ensure consistent and cohesive interpretation of brand and product strategies

Qualifications

You’ll have…

  • Bachelor’s degree, or higher, in Marketing, Advertising or Communications
  • 10+ years working in brand, product and/or communications marketing (ideally with a mixture of agency and in-house. In-house is essential, agency is not)
  • 5+ years working with global marketing responsibilities
  • 5+ years supervising and leading internal and external (agency) teams
  • Experience working with executives and preparing presentations for C-suite
  • A strong point of view on working with regions on a Global brand promise
  • Experience marketing to enthusiastic customers driven by passion vs logic, bonus if it’s in automotive
  • A comfort in white space, developing structure to deliver results

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
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