Chime

Chime is seeking a versatile marketing analytics leader to lead, guide, and scale our marketing analytics team. In this position, you will help drive data-driven decision-making across the company by conducting in-depth analyses that provide valuable and actionable insights. You will also prioritize high-impact projects and redefine how data is used throughout the organization.

The base salary offered for this role and level of experience will begin at $209,500 and go up to $267,100. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Lead a hardworking team of marketing analysts by setting a clear vision and guiding them in establishing measurable marketing KPIs and frameworks.
• Foster a culture of continuous improvement by providing clear direction, setting expectations, and keeping the team motivated.
• Craft the marketing attribution strategy to measure/assess the efficiency of marketing activities at each stage of the customer lifecycle and optimize marketing spend for key business outcomes.
• Build and guide experimental frameworks to measure the incremental impact of marketing across Paid channels.
• Develop key insights into customer behaviors, using analytical frameworks and methods to find opportunities for acquisition and lifetime value (LTV) growth.
• Partner with marketing channel owners to craft and implement data-driven pilots that accelerate the efficiency and effectiveness of performance marketing.
• Collaborate closely with Product Marketing partners to define go-to-market strategies for new product launches, ensuring the achievement of overall launch goals.
• Serve a trusted advisor to the marketing team, advising on growth opportunities and identifying innovative ways to use data to address business challenges and drive growth.

To thrive in this role, you have

• 10+ years of validated experience in analytics or a related quantitative field.
• 8+ years of experience in Marketing Analytics at a B2C technology company, with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
• A strong quantitative background acquired through a degree in a related field (e.g. Statistics, Economics, Applied Mathematics) or through professional experience.
• Experience with mobile app marketing and core marketing analytics.
• Proficiency in crafting sophisticated SQL queries.
• Proficiency in one or more analytics and visualization tools. Looker is a plus.
• A history of leading and encouraging a team.
• Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
• Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
• A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team.
• A detailed understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions).
• A track record of using data to drive business impact, preferably in a consumer-facing digital environment.
• Proficient at quickly uncovering insights and presenting them persuasively to drive action.