Director of Brand & Communications

Job Category: Director of Marketing
Job Type: Full Time
Job Location: US - Remote

MarcoPolo Learning

 

MarcoPolo Learning is a high growth, award-winning innovator in early childhood education, renowned for our top-rated educational content, Emmy-nominated app and commitment to classroom excellence and family engagement.

Overview

We are looking for a Director of Brand & Communications to serve as the chief creative and storyteller for our products and brand. You will be responsible for creating and evangelizing our story across all channels. You will play an instrumental role in shaping, evolving, and elevating our brand to a fully integrated, purpose-led brand with a strong personality and identity. If you are passionate about education for the youngest of learners and would like to join our team in a dynamic, entrepreneurial, and mission-driven environment, we would love to hear from you.

Responsibilities

  • Develop, oversee, and evangelize a comprehensive brand strategy for MarcoPolo, ensuring consistency across all touchpoints.
  • Oversee PR, communications and thought leadership content.
  • Develop and manage integrated marketing and advertising campaigns to increase brand awareness and reach target customer segments.
  • Oversee the creation of engaging, on-brand collateral for print, digital, social media, and other promotional materials.
  • Contribute to the evolution of our visual identity and how we visually represent our brand everywhere.
  • Support strategy and planning for conferences and events, including pre-and post-event campaigns, coordination of marketing collateral, etc. to maximize brand visibility.
  • Advocate for and look after design consistency and cohesion across the company via maintaining a brand style guide.
  • Develop and manage KPIs that are tied to overall marketing and business goals, with a focus on brand awareness, customer engagement and revenue growth.

Requirements

  • Bachelor’s degree is required in Marketing, Business, or a related field; an MBA is preferred.
  • 10+ years of experience in developing and executing brand & communications
  • Success driving brand strategy and effective multi-channel brand campaigns
  • Being well-informed about industry trends, tools and evolving best innovative practices in brand strategy and content creation
  • Demonstrated ability and passion for creating impactful, consistent storytelling through multi-channel campaigns across all mediums, including websites, landing pages, blogs, press releases/media coverage, event presentation decks, email and social media.
  • Experience in building and managing internal and external teams successfully in a fast growing company
  • Experience developing a compelling brand narrative that drove affinity and revenue, and an understanding of how to build a brand from the ground up.
  • You excel at creating structure from chaos and synthesizing and distilling complex information into clear, concise stories designed for different audiences.
  • You’re genuinely excited about MarcoPolo and our story and feel energized at the thought of bringing our story to market.

About Us

MarcoPolo Learning is an award-winning developer of content, technology, and instructional support for early childhood education. Founded in 2013 with offices in New York, San Francisco, Tampa and London. MarcoPolo blends innovation with research and best-in-class service for schools across North America to promote classroom quality and family engagement. For consumers, MarcoPolo’s World School is an Emmy-nominated app and is one of the top-rated educational apps in the app stores. The Polos, MarcoPolo’s animated preschool TV series, teaches STEM and introduces children to the wonders of the world. MarcoPolo is backed by a number of prominent venture capital firms, family offices, strategic and private investors.

What We Offer

  • Competitive salary accompanied by stock options.
  • Hybrid and flexible schedule.
  • Medical, Dental, and Vision insurance.
  • 401K plan with matching.
  • 3 weeks of paid vacation.
  • Paid holidays and parental leave.
  • Family-friendly environment and culture that values work-life balance.
  • Access to learning and growth opportunities.
  • Meaningful work supporting early childhood development.

 

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