Director of Brand Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Cambridge - MA

Insurify

 

Insurify is one of the America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America of 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 22, 21, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

Join us if you like

  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startup
  • $130M total funding
  • Strong leadership team with experience from many successful start-up’s around the world

How you will make an impact

  • Drive Insurify’s evolution from a leader in performance marketing to a consumer brand that acquires a more balanced marketing mix. – Develop the company’s brand strategy to drive awareness, engagement, and revenue growth. Help us balance short and long term goals.
  • Recognize and develop high impact visual and static ad creative. Work with agencies, media partners, and internal creative teams.
  • Upgrade the organization’s capacity to create high-impact creatives with consistent brand voice and messaging.
  • Excellence in brand marketing channels (e.g. TV, OTT/CTV, YouTube, and Social)
  • Ensure brand consistency and effectiveness. Collaborate closely with product, SEO, communications, and retention lifecycle marketing to ensure brand alignment across all customer touchpoints.
  • Monitor market trends to identify opportunities for brand differentiation.

Who you are

  • 7+ years of experience in brand marketing, preferably in B2C consumer tech or direct-to-consumer industries.
  • Strong understanding of performance marketing, media buying, and cross-channel marketing strategies. Hands-on ability to implement as necessary.
  • Ability to identify and deliver high impact creative for direct response and awareness.
  • Expertise in TV, OTT/CTV, OLV, YouTube, Meta, and Social with $5mm+ annual budget. Expertise can manifest in strategy, messaging, creative, data, and current trends.
  • Self service SQL and business intelligence proficiency.
  • Excellent communication, collaboration, and presentation skills.
  • Strong negotiation skills, strong vendor management, and the ability to identify what tools are needed.

Benefits

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time
  • Catered lunches in the office

 

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