Uqora

Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We’re committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.

As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you’ll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you’ll benefit from Pharmavite’s extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.

The Role

Uqora is seeking an experienced and visionary Director, Brand Marketing to lead brand marketing strategy and initiatives. The Director, Brand Marketing will be a brand champion responsible for developing and executing consumer marketing strategies to build brand awareness, enhance brand equity and drive customer engagement + action. This role requires a combination of strategic thinking, creativity, and a deep understanding of consumer behavior and market trends.

Key Responsibilities

• Brand Strategy Development:Develop and execute brand marketing strategies aligned to Uqora’s business objectives and brand identity.
• Brand Positioning and Messaging: Define and articulate Uqora’s brand positioning, value proposition and messaging architecture, ensuring consistency across all channels and touchpoints ensuring Uqora shows up in an ownable and memorable way.
• Integrated Marketing Campaign Development: Conceptualize and execute integrated marketing campaigns hooked on key consumer insights to effectively communicate Uqora and the product & experience benefits to consumers across the omnichannel.
• Product Launch Leadership: Drive the successful introduction of Uqora new products to market. Responsible for orchestrating all aspects of the product launch process, partnering internally with project management and leading a cross-functional team.
• Team Leadership & Cross-Functional Leadership: Lead and mentor a high performance team of brand marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, innovation and more to support our brand marketing priorities and initiatives.
• Content Strategy: Develop and oversee content strategy and creation across a variety of channels and mediums, including digital, social media, email, print, retail, DTC, Healthcare provider, and more. As a seasoned story-teller, engage and educate consumers and healthcare professionals about Uqora, Uro-gynecological health, and our solutions. Engage experts, including our Medical Advisory panel, to support our content strategy.
• Market Research & Insights: Conduct market research, consumer insights, plus category and competitive analysis to inform brand strategy and identify growth opportunities.
• Campaign & Product Launch Performance Analysis: Define, monitor, and analyze key performance metrics related to advertising campaigns, product launches, and content strategy. Provide insights, recommendations, and use insights and analysis to continuously improve brand marketing efforts.

Qualifications

• Minimum 10-12+ years of experience in brand & creative marketing, with a proven track record of developing and implementing successful brand strategies and campaigns
• Strong leadership and management skills, with experience leading and inspiring cross-functional teams
• Strategic thinker with a creative mindset and passion for storytelling
• Deep understanding of brand building and the creative process
• Excellent written, verbal, and visual communication skills
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Experience in health and wellness industry a plus
• Bachelor’s Degree Required

Preferred

• Experience working on disruptive consumer brands in CPG, health, and wellness
• Experience scaling brands across variety of stages, start-up to mid-stage and beyond
• Master’s degree preferred

Additional requirements

• Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
• Strong interest in health & wellness and interest in Uqora’s mission

Compensation and Benefit

• We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being — as well as peace of mind. These rewards — plus our new recognition program — ensure employees feel supported both at work and home. This package includes:

Annual Pay Range: $143,800-$180,000 per year.

(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)

• Annual performance bonus
• Flexible PTO policy
• 11 paid holidays per year
• Medical, Dental, Vision benefits with generous employer contribution
• Health and Dependent Care HSA/FSA
• 401K with employer match
• Pet Insurance
• Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made
• Parental Leave Policy for employees with 1 year+ of service
• New Hire office stipend
• Training and Development opportunities