Director of Growth Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: New York - NY
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Food52

Food52 is a next-generation cooking and home company, named one of the World’s Most Innovative Companies by Fast Company, with a monthly reach of more than 30 million people. The digital hub challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, helpful content — recipes, videos, podcasts, cookbooks, and more — and outfitting them with products that make them happy. In addition to a curated Shop that features hundreds of makers, the Food52 family of brands includes the lighting and lifestyle goods company Schoolhouse and the heritage home brand Dansk.

 

Schoolhouse is dedicated to the preservation of American manufacturing, thoughtful living, and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.

 

Dansk is an inspired home brand created in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market at reasonable prices. The mission of the Dansk brand is to preserve Dansk’s heritage, revive many of the exceptional designs from its archives, and collaborate with leading designers around the world to create new products that will someday be passed through generations.

 

About The Role

 

The Director of Growth Marketing will be responsible for the paid media strategy to support our brands Food52, Schoolhouse, and Dansk. They will develop and execute strategic initiatives to drive customer acquisition and revenue growth. Leveraging expertise in digital marketing, data analytics, and channel optimization, you will oversee all aspects of performance marketing campaigns to ensure effectiveness and efficiency.

 

While this position is set to work remotely, candidates living near our Brooklyn, NY office location are preferred.

 

Key Responsibilities

  • Develop and execute a comprehensive performance marketing strategy, focused on meaningful outcomes
  • Conduct experimentation across all marketing channels, including performance marketing, affiliate partners, lifecycle marketing, and referral
  • Collaborate closely with brand leaders and internal teams (merchandising, product, and creative) to align media strategy with brand objectives
  • Responsible for day-to-day paid media planning, execution, and reporting across multiple brands (Food52, Schoolhouse, Dansk)
  • Analyze and optimize campaign performance by performing tests and data analysis, and resolving inefficiencies in order to increase ROI
  • Build and manage effective campaigns that will positively impact acquisition and revenue
  • Work cross-functionally with CRM, content, merchandising, and creative teams in order to ensure smooth execution of campaigns
  • Conduct pacing, manage to budget, and optimize accordingly between platforms and brands to ensure efficiency
  • Develop strategies and testing to target and grow customer base, using a range of tactics to drive from awareness to conversion
  • Discover and test new media opportunities and attribution models, partnering with the technology team as needed
  • Stay up-to-date with industry best practices, trends, and updates in platforms like Google Ads and Meta Ads

Qualifications & Requirements

  • 8+ years experience in performance marketing, with experience in e-commerce/Shopify Plus
  • Deep understanding of performance marketing platforms and tools, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, and affiliate networks
  • Experience with direct mail and affiliate marketing. Experience with video, display, and audio is a plus
  • Experience working with cross functional creative and merchandising teams
  • Knowledge of bidding strategies, targeting capabilities, as well as web & app tracking setup and troubleshooting
  • Up-to-date with the latest trends and best practices in digital marketing landscape
  • Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment
  • Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once
  • Experience with Google Analytics

COMPENSATION

 

This is an exempt role. The target pay range for this role is between $130,000 – $165,000, commensurate with experience.

 

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits for 2024 include:

  • Food52 funded health benefits (medical, dental, and vision), starting at zero cost to employees
  • Unlimited paid time off
  • Monthly fitness reimbursement
  • Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
  • Generous employee discount across our brand portfolio
  • 401K
  • FSA / HSA

OUR VALUES

 

We save everyone a seat.

  • We forge connections with our community through kindness, empathy, and personal touch.
  • We view everyone as a whole person, and we celebrate what makes us unique.
  • We aspire to leave things better than we found them.

We reset the table.

  • We actively create opportunities for change and believe in challenging industry norms.
  • We clearly communicate our DEI vision and welcome discussion.
  • We make room for new and existing members of our community and commit to supporting their needs.

We go off recipe.

  • We don’t follow the pack, we lead it.
  • We strive to build a great company that continues to grow and develop, with original ideas and unique implementation.

We light the fire.

  • Instead of waiting for work to be identified or assigned, we take the initiative and seek it out, embracing action and accountability.
  • Put simply: we get stuff done.

We pass the butter.

  • We engage in respectful interactions under all circumstances, operating with a “we” not an “I” mentality.
  • We lead with positive intent and charitable assumption, and we understand that we are all working towards the same goals.
  • We lift each other up by generously bringing what we have to offer to the table.

 

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