Fortune

You will be part of the group responsible for meeting subscription growth and revenue goals across our consumer product portfolio. Reporting to the VP of Consumer Marketing, you’ll be tasked with creating and implementing a strategy for turning visitors into habituated readers, and habituated readers into subscribers.

Your role will involve a combination of strategic leadership and executional excellence. You’ll lead and improve acquisition marketing campaigns, sales and promotions, landing pages and in-product messaging to change the attitudes and behaviors of nonsubscribers. You will shape the product roadmap, collaborate across departments and use a combination of data and qualitative insights to improve performance and ensure the brand is infused across conversion surfaces. You will bring specialized growth marketing expertise along with a holistic sense of the full funnel to create marketing strategies that excite and motivate readers to subscribe.

Responsibilities

• Set Strategic Vision: Develop insights-backed strategies to create business growth. Partner with Product, Creative, Analytics to define and achieve results. Influence product roadmaps and sprints. Partner with BI to uncover new volume and revenue opportunities to pursue. Participate in brainstorming sessions to identify new big bets.
• Demonstrate Marketing Craft Excellence and Execution: Lead teams across the end-to-end execution of acquisition and upsell efforts on marketing and product surfaces. Partner with MOps to keep current on trends and best practices across different channels. Write inspiring creative briefs, excel at creative feedback, and use data and insights to assess and optimize performance. Once campaigns are live, know how to pitch and implement interventions and contribute to post-mortems.
• Deliver Insights, Tests and Optimizations : Mine performance data and conduct category/consumer analysis to determine the drivers that can improve acquisition strategies and results. Shape research briefs that uncover which value props, features and messages to motivate willingness to pay. Use a mix of data, instincts and previous experience to influence product roadmaps. Partner with Product and Data & Analytics teams to design experiments that improve conversion.
• Manage Cross-Functionally: Help cultivate a team culture where colleagues feel empowered to grow, work toward shared KPIs, and break down siloes in service of our KPIs.
• Demonstrate Excellence and Curiosity : Know our journalism. Become fluent in our products. Keep current on cultural, business, and competitor trends and opportunities. Model the values and behaviors of Fortune. Contribute to our culture of up-skilling and be generous about cross-sharing best practices. Pitch not just ideas but also solutions. Demonstrate an impact-above-all mindset.

Basic Qualifications

• You have 6+ years of related experience in marketing, product marketing, or product management. Including at least 4 years driving go-to-market strategies that delivered impact.
• You have led campaigns that delivered impact across multiple Indicators
• You understand the product development lifecycle and how to operate within product-led teams.
• You have direct people management experience
• You have experience leading teams and managing senior partners.

Total Compensation:

$100,000 – $150,000