Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Miami - FL

Suncap Technology

 

We are an online retailer of professional skincare and beauty products selling over 90 brands. We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives.

 

The ideal candidate will have a proven track record of successfully managing skincare-related marketing campaigns, possess advanced skills in analyzing Klaviyo, Google, Bing, Meta, TikTok, and Pinterest ad performance, and demonstrate a strong background in analytics including results, ROAS, and budgets. As the Director of Marketing, you will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, conversion, and retention.

Responsibilities

PPC Campaign Management:

  • Oversee and orchestrate comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels (Meta, Pinterest, TikTok).
  • Conduct thorough keyword research, oversight ad copy creation, and ongoing optimization to maximize ROI.
  • Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness.
  • Manage end-to-end PPC campaigns, including keyword research, ad direction, and bid management.
  • Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.

Email Marketing

  • Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives.
  • Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance.
  • Coordinate with the creative department on needed assets to segment audiences.
  • Conduct A/B testing with subject lines, creative, and content.

Analytics And Reporting

  • Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations.
  • Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives.
  • Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.

Strategy And Innovation

  • Stay abreast of industry trends and best practices in PPC, email marketing, and analytics.
  • Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.

Brand Management

  • Develop and maintain the company’s brand voice and identity.
  • Ensure consistent brand messaging across all marketing channels.

Content Marketing

  • Oversee the creation and distribution of high-quality content, including blogs, videos, infographics, and social media posts.
  • Develop content strategies that align with SEO best practices.

Social Media Management

  • Create and manage social media strategies.
  • Monitor social media trends and engagement metrics.
  • Engage with followers and respond to comments/messages.

Customer Insights And Market Research

  • Conduct market research to understand customer needs and preferences.
  • Analyze customer feedback and insights to inform marketing strategies.

Product Launches

  • Plan and execute marketing strategies for new product launches.
  • Coordinate with product development and sales teams to ensure successful launches.

Budget Management

  • Develop and manage the marketing budget.
  • Ensure effective allocation of resources to various marketing initiatives.

Partnerships And Collaborations

  • Identify and manage strategic partnerships and collaborations.
  • Explore co-marketing opportunities with other brands or influencers.

Training And Development

  • Provide training and development opportunities for the marketing team.
  • Stay updated with the latest marketing tools and technologies.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Skincare retailing related experience.
  • Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
  • In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Demonstrated ability to manage multiple projects in a fast-paced environment.
  • Relevant certifications in PPC and email marketing will be considered a plus.

 

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