Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: US - Remote

Argyle

Director of Marketing

Remote, US-based

Salary range: $200K + Stock

 

Argyle is a fast-growing, remote-first Series C startup solving a consumer finance efficiency problem with an $11bn opportunity.

 

Consumer finance services hinge on income and employment data, but methods for obtaining and verifying that data are either expensive, labor-intensive, opaque, high friction, or unreliable (often, many of these things at once). Enter Argyle. We save financial institutions time and money by providing them with streaming, real-time access to income and employment data, so they can automate critical workflows, reduce risks, and provide consumers with exceptional experiences. And we do it all through payroll connectivity.

 

Since 2018, we have brought together the brightest minds in the game to build the most trusted network of consumer-permissioned connections between payroll processors and financial institutions. We’re building the universal network for income and employment data to modernize financial services in ways that improve business efficiencies and transform consumer access.

 

Our mission is to give consumers the means to exercise ownership over their income, employment, and identity data to create a more equal, efficient, and effective financial system for everybody.

 

If you want to join a fun and ambitious group of people, apply today.

Summary of the role

 

Argyle is seeking a highly skilled and experienced Director of Marketing to join our growing team. Reporting directly to the VP of Marketing, the Director of Marketing will play a pivotal role in optimizing the entire customer lifecycle, supporting both sales and customer success teams. You will help lead the GTM and marketing strategy for our enterprise segment and be an expert in every facet of the enterprise buyer journey.

 

Who you are

  • 10+ years of experience in growth marketing or product marketing, with a proven track record of driving measurable results in a fast-paced environment.
  • Extensive experience with marketing automation platforms, particularly HubSpot, including campaign setup, lead scoring, and analytics.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Tableau) to derive insights and inform decision-making.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Strategic mindset with a keen eye for detail, coupled with a proactive and results-oriented approach to problem-solving.
  • Prior experience in B2B SaaS targeting an enterprise buyer.
  • Prior experience across both startups and enterprises a plus.

Scope of work

 

As the Director of Marketing for Argyle, you will lead our go-to-market and marketing strategies for enterprise buyers. You will use your knowledge of the product and target audience to create launch plans, concept and execute paid marketing campaigns, and develop messaging that tells the Argyle story in a way that clearly articulates differentiation and value.

 

  • Develop and execute comprehensive growth marketing strategies to drive customer acquisition, retention, and revenue growth across various channels and platforms.
  • Take ownership of the end-to-end customer lifecycle, from lead generation to conversion and beyond, ensuring a seamless and engaging experience.
  • Collaborate with cross-functional teams, including sales, customer success, product, and design, to align marketing efforts with business objectives and drive results.
  • Utilize data-driven insights and analytics to identify growth opportunities, optimize marketing campaigns, and measure performance against KPIs.
  • Lead the optimization of marketing automation tools, particularly HubSpot, to streamline processes and enhance efficiency.
  • Stay informed about industry trends, competitive landscape, and emerging technologies to inform marketing strategies and stay ahead of the curve.

Why Argyle?

  • Great people
  • Fast-growing, remote-first company
  • Flexible working hours
  • Stock Options
  • Flexible vacation leave
  • $1,000 after a month of employment to set up your home office.
  • MacBook

 

Apply Now