Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Boston - MA

Broadway Across America

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

FLSA Status: Exempt

Summary

The Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway In Boston presentations, affiliated marketing partnerships, and subscription campaigns. This is a data-driven role, that requires creativity and innovation. The Director of Marketing is expected to be tech-savvy and digital forward. In addition the Director of Marketing will support all branding, sponsorship, and community efforts for Broadway In Boston, and will spearhead educational initiatives. The Director of Marketing works congruently with the Sr. Director of Public and Community Relations and together share a Coordinator position to comprise the Broadway In Boston Marketing & PR team.

Duties And Responsibilities

  • Act as primary marketing contact for Broadway In Boston. Create, oversee and execute all marketing initiatives while supporting press, sponsorship, and sales goals. Maintain excellent working relationships with Touring Press Representatives, Media Partners, and all marketing and show partners.
  • Be highly organized, communicate and present marketing plans, ideas, and strategies internally and externally.
  • Set goals, priorities, and timelines of sales, marketing, and pricing strategies in coordination with the Vice President, and members of the ticketing team for both season and individual campaigns.
  • Participate in pricing analysis discussions including recommendations for dynamic pricing changes, strategic discounts, and 3rd party opportunities.
  • Work in tandem with Sr. Director of Public and Community Relations on Broadway In Boston goals, strategy, and branding.
  • Create fully integrated ad plans for season subscriptions and single ticket campaigns for all Broadway In Boston presentations and partnerships with input from show representatives, internal team, and BAA leadership. This includes media planning and buying across all traditional mediums (TV, Radio, Out of Home, and Print).
  • Create, execute, and oversee all grass roots and promotional efforts.
  • Strategize with the Sr. Director of Integrated Media for all traditional and digital placements including OTT, retargeting, paid social, etc.
  • Nurture relationships with local media sales reps creating new partnerships and leverage media dollars to gain trade, bonus, and added value placements.
  • Monitor and analyze all campaigns ROAS to make necessary updates to maximize profit. Review reports and analytics regularly to ensure KPIs, goals, and priorities are met and proactively adjust strategies when necessary.
  • Thoughtfully develop customer service and sales messaging as it relates to subscription, individual campaigns, customer notifications, and all other outward facing patron communication.
  • Work with Group Sales to maximize marketing and sales messaging.
  • Manage marketing budgets and compile advertising settlements.
  • Co-Manage Marketing and Communications Coordinator with Sr. Director of Public and Community Relations.
  • Develop and oversee email and social campaigns.
  • Attend and represent Broadway In Boston at all press nights, marketing pre-show events, media nights, post-show parties, and community events.
  • Ensure all assets are being used efficiently including SMS, the Broadway In Boston App, website, email, social, signage, and all other communication avenues.
  • Work with BAA National marketing and creative teams to develop new ideas and initiatives.
  • Spearhead, execute, create, and oversee all Broadway In Boston education initiatives.
  • Settle engagements with tour company managers.
  • Other duties as assigned.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

  • Cooperation
    • Establishes and maintains effective relationships
    • Active listener
    • Offers assistance and support to co-workers
    • Works cooperatively in group situations
  • Adaptability
    • Able to work around unexpected changes of events or workload
    • Modifies a planned course of action based on new circumstances
    • Changes communication style to achieve the best results
    • Willingness to adapt and learn new skills to execute new initiatives
    • Ability to prioritize and manage rapidly shifting priorities
  • Functional Competencies
    • Strong MS Office Skills with emphasis on Excel
    • Excellent written and verbal communication
    • Strong sense of creativity and intuition
    • Ability to create lasting relationships to develop new business opportunities and work relationships.
    • Attention to detail and the ability to manage multiple projects at once are paramount to this position.
  • Team Orientation
    • Fosters team cooperation
    • Understands team roles and responsibilities
    • Supports group problem solving and collaboration
    • Willingness to help the team successfully execute projects

Qualifications Aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/or Experience

  • Bachelor’s Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education.
  • 5 years of experience in live event sales, preferred.
  • Ticketing experience with Archtics, and Ticketmaster preferred.
  • Google Ads certification is a plus.
  • Relationship with local media sales reps in Boston is a plus.

Communication Skills

  • Ability to read, analyze, and interpret media buys, media performance and sales reports
  • Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
  • Ability to write email, social media, and sales copy
  • Ability to effectively present information to internal staff and outside show and presenting partner representatives

Critical Thinking

  • Able to create specialized marketing plans for each individual production based on each show’s unique target audience
  • Remain nimble to shift strategies as needed based on reporting metrics and sales data
  • Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans

Physical Demands

Required

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

  • Plan and produce various promotional and sales events
  • Set up and breakdown for off-site events
  • Some travel for company and industry-related events

Work Environment

Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

  • Fostering a team spirit
  • Assisting with other departments needs as requested

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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