Standlee 

The Director of Marketing will serve as the operational leader of Standlee’s marketing team, responsible for driving execution across consumer and trade marketing, creative, and customer service. This role acts as the critical link between strategy and execution, ensuring that marketing initiatives are delivered on time, on budget, and at the highest standard of excellence.

The Director will oversee day-to-day team management, campaign execution, and brand consistency, while partnering with the VP of Marketing on strategic priorities, innovation, and e-commerce alignment.

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be required by his/her supervisor.

Key Responsibilities

Team Leadership & Management

• Directly manage Marketing Manager, Creative Brand Manager, and Customer Service Specialist, ensuring clarity of roles and accountability.
• Provide mentorship, coaching, and professional development for a team of 5 full-time and 2 part-time employees.
• Foster collaboration between marketing, creative, innovation, and customer service functions.

Marketing Strategy & Execution

• Translate high-level strategy from the VP of Marketing into actionable plans and deliverables.
• Oversee integrated marketing campaigns across consumer and trade channels, ensuring alignment with sales goals and brand positioning.
• Manage execution of promotions, events, and retailer partnerships.
• Monitor KPIs, prepare performance reports, and recommend optimizations.

Creative & Brand Management

• Ensure consistent brand identity across all touchpoints, including packaging, retail, digital, and trade.
• Oversee content and creative development, ensuring brand guidelines and campaign objectives are met.

Customer Experience & Service

• Oversee customer service team to ensure timely, empathetic, and brand-right consumer and retailer support.
• Translate customer insights into actionable feedback for product innovation and marketing.

Cross-Functional Collaboration

• Work closely with the VP of Marketing, E-Commerce Manager, and Innovation Manager to support product launches, packaging timelines, and digital initiatives.
• Partner with Sales, Operations, and Finance to ensure marketing aligns with business objectives.
• Act as the day-to-day marketing lead for cross-functional meetings and projects.

Experiences / Education Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven success leading multi-functional marketing teams.
• Strong understanding of consumer and trade marketing, creative brand development, and customer experience.
• Exceptional project management, organizational, and communication skills.
• Ability to balance strategic vision with tactical execution.
• Experience in CPG, pet food/animal nutrition, or retail partner marketing a strong plus.