Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Kihei - HI

CoralTree Hospitality

The Director of Marketing – Hawaii role for the CoralTree Residence Collection is a multi-disciplinary leadership and support function within the marketing department leading the marketing efforts for our collection of properties in Hawaii. This individual will report directly to the CoralTree Residence Collection Senior Director of Marketing and work closely with the SVP of Residential Resort Management.

 

Their qualifications will require them to be highly organized, capable of working in a dynamic environment and managing multiple projects at one time including (but not limited to): website updates for the individual residential resorts in Hawaii as well as Hawaii content on the CoralTree Residential Collection site, social media planning and posting, email marketing campaigns, digital advertising strategy, advertising campaign development, create business development materials, collateral production and preparing reports and presentations and Field marketing support for the Residence Collection Hawaii properties to drive topline revenues.

 

They should be well versed in the lifestyle, resort and vacation rental branding and marketing sector and understand the cultural landscape of boutique and independent consumers in addition to resort leisure guests and second homeowners.

CoralTree Residence Collection is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.



Responsibilities

  • Oversee marketing strategy and ensure execution for the CoralTree Residence Collection Hawaii properties. Work closely with the property teams to drive topline revenues through strategy and recommendations.
  • Lead marketing team in Hawaii
  • Develop and execute marketing calendars and plans as well as direct the campaign creative progress and timeline management
  • Responsible for the accuracy of all information on website, collateral and advertising that promotes the Hawaii properties within the collection
  • Provide content creation for presentations and communications
  • Manage approvals of creative content
  • Direct social media programs (Facebook and Instagram) including content calendars and creation as well as business account management.
  • Oversee the CoralTree Digital Library and image distribution platform (Leonardo) for Hawaii
  • Uses marketing/promotional opportunities to drive revenue
  • Uses website analytics to determine advertising ROI and insights into opportunities to create additional revenue
  • Direct CRM program at all Hawaii locations (homeowners, past guests, loyalty members and guest acquisition communications)
  • Direct the creation and management of all Hawaii marketing materials, collateral development and advertising including review of design creative and copy.
  • Direct digital advertising agency to execute the strategy plan and measure and regularly report results
  • Draft and send quarterly newsletters for homeowners at each property, including market trends and property updates
  • Lead and manage outside agencies to produce creative assets, brand identity, email marketing and campaign development
  • Lead preparation of Sales and Marketing expense budgets for the properties
  • Support the property business development teams with appropriate collateral and marketing materials
  • Track campaign benchmarks and KPIs to ensure success and optimize campaigns as needed
  • Stay on top of industry trends to ensure properties are at the cutting-edge of hospitality services
  • Maintain records of all awards and recognitions for Hawaii properties
  • Additional marketing tasks as needed

Qualifications

  • Five + years of marketing work experience; in hospitality preferred
  • Knowledge of the operations of the hotel and/or vacation rental/residence industry
  • Hawaii marketing and cultural experience is preferred
  • Position is based in Maui, but may consider remote
  • Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed
  • Ability to identify trends when production is not meeting budget expectations and implement solutions
  • Highly developed customer service skills with strong attention to detail
  • Proficient knowledge of print and digital production, social media marketing, and digital marketing including SEO, PPC and Remarketing and Public Relations
  • Understanding fundamentals of both B2B and B2C marketing.
  • Comfort with establishing KPIs, ongoing measurement, pivoting based on data, and communicating outcomes to stakeholders with varying levels of digital acumen
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
  • Requires excellent communication skills, both verbal and written, additional language ability is a plus, however, not required.
  • Proficient in MS Word, Excel, and PowerPoint.
  • Working knowledge of Adobe Creative Suite.
  • Creative and graphic skills, desirable.
  • Strong analytical skills.
  • Willing to travel

 

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