Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Wooster - OH

Seaman Corporation

At Seaman Corporation, every associate is instrumental to our success. Become a part of our growing team!

Who We Are

At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe.

Every Seaman Corporation associate plays a valuable role in our company’s continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business.

Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish.

What We Offer

  • Company performance bonus in addition to base salary
  • Professional development opportunities including tuition reimbursement, course training, and networking
  • A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
  • Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner

Seaman Corporation is seeking a Director of Marketing to join our commercial leadership team! This position will report to the Vice President, Commercial and may be a hybrid role.

Position Summary

We are seeking a strategic and results-driven Director of Marketing to lead and grow our marketing efforts. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and support sales growth across multiple business segments. This is a high-impact role that requires a deep understanding of B2B marketing, the ability to develop and implement a strategic vision, and both demonstrated successful team leadership and cross-functional collaboration.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develop and implement integrated marketing strategies aligned with business objectives and sales goals.
  • Lead demand generation campaigns across digital, email, content, and event marketing channels.
  • Manage the marketing budget, allocate resources effectively, and measure ROI on all initiatives.
  • Collaborate with sales, product management, and customer success teams to align marketing efforts with customer needs and market trends.
  • Analyze market data, customer insights, and competitive intelligence to inform strategy and identify growth opportunities.
  • Lead and mentor a high-performing marketing team, fostering innovation and accountability.
  • Oversee key relationships with external agencies, vendors, and partners to support campaign execution and creative development.
  • Track and report on key performance indicators (KPIs), adjusting strategies as needed to optimize results.

Required Qualifications

  • Bachelor’s degree in Marketing or related field; MBA preferred.
  • 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role.
  • Proven success in developing and executing demand generation and lead nurturing programs.
  • Strong understanding of digital marketing, CRM systems (e.g., Salesforce), and marketing automation platforms.
  • Exceptional communication, leadership, and project management skills.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Experience in the building materials industry is a plus.

COMPETENCIES

To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies:

Do What’s Right

  • Safety: Safety is our priority and everyone’s responsibility. If you see something unsafe, you are called to say something.
  • Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus, and we can create solutions that solve their needs.
  • Integrity: Our words and actions reflect our values, and we hold respect for all individuals.

Work Together

  • Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
  • Teamwork: We will trust the person and attack the process.

Create Solutions

  • Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
  • Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
  • Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.

SUPERVISORY RESPONSIBILITIES: Direct supervision of marketing resources across business units plus a market analyst. Team will include marketing communications/operations, program management and training resources.

TRAVEL REQUIREMENTS: 25%

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