Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Leesburg - FL

Kavaliro

Kavaliro has partnered with a Higher Education institution based in Northwest Orlando seeking a Director of Marketing.

***Must be local to Orlando, FL***

Responsibilities/Job Duties

  • Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with the College’s goals and objectives.
  • Brand Management: Oversee the College’s brand identity, ensuring consistency across all channels and materials.
  • Digital Marketing: Lead digital marketing efforts, including website management, social media, email campaigns, and online advertising.
  • Traditional Marketing: Manage traditional marketing channels such as print collateral, outdoor advertising, and direct mail campaigns.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field. Master’s degree preferred.
  • Minimum of 7 years of progressive experience in marketing, with at least 3 years in a leadership role.
  • Strong strategic thinking and planning skills.
  • Excellent communication and interpersonal skills.
  • Proven experience in digital marketing, including SEO, SEM, and social media.
  • Knowledge of higher education marketing trends and challenges.

Benefits

  • 401(k)
  • 401(k) matching
  • Tuition Reimbursement
  • Generous PTO and Holidays
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Parental leave
  • Vision insurance