Director of Marketing

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Attune

Attune is making it easier, faster, and more reliable for small businesses to access insurance! They all need insurance to protect their businesses, but when it comes time to get a policy, they’re bogged down by hundreds of questions, lots of paperwork, and a seemingly never-ending timeline stretching for weeks or months.

We are changing all that. By using data and technology expertise to understand risk, automating legacy processes, and creating a better user experience for brokers, we’re able to provide policies that are more applicable and more transparent in just minutes.

Simply put, we’re pushing insurance into the future, focusing on accuracy, speed, and ease.

Our mission and our team are growing. In staying true to our values, we’ve earned our spot on many workplace award lists. Attune is dedicated to creating a diverse team of curious, focused, and motivated people who are excited about changing the future of an entire industry.

About the Role:

We are seeking a strategic and results-oriented Director of Marketing to drive agent demand and engagement for Attune’s small commercial insurance platform through brand awareness, customer acquisition, and growth initiatives. The ideal candidate will have a proven track record of executing successful marketing campaigns within the insurtech or insurance industry, with a focus on digital marketing strategies.

Responsibilities:

  • Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and promote thought leadership with small commercial insurance agencies.
  • Collaborate with leadership and cross-functionally to define marketing objectives, KPIs, and budget in alignment with company goals and growth targets.
  • Lead the creation of compelling marketing content and collateral, including website content, blog posts, case studies, infographics, videos, and webinars, to engage target audiences and drive lead generation and engagement.
  • Oversee the management of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing, to optimize performance and maximize ROI.
  • Analyze market trends, competitor activities, and customer insights to identify opportunities for innovation and differentiation in product positioning and messaging.
  • Build and maintain strong relationships with key stakeholders, including customers, distribution partners, industry influencers, and strategic partners, to enhance brand visibility and market presence.
  • Track and measure campaign effectiveness, lead generation, and customer engagement metrics.
  • Drive demand generation for the platform by increasing broker signups and encouraging broker engagement.
  • Take on additional projects and tasks as needed to support the evolving needs of the business

Qualifications:

  • 8+ years of experience in marketing leadership roles within the insurtech or insurance industry, with a focus on digital marketing strategies and customer acquisition.
  • Proven track record of developing and implementing successful marketing strategies and campaigns on a limited budget.
  • Deep understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing, with hands-on experience in campaign management and optimization.
  • Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to drive marketing decisions and ROI.
  • Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels of the organization.
  • Strategic thinker with a creative mindset and entrepreneurial spirit, capable of identifying and capitalizing on market opportunities in a dynamic and competitive landscape.
  • Results-driven and metrics-oriented, with a relentless focus on achieving marketing objectives and KPIs.

What we offer you:

  • Flexible PTO
  • Generous parental and caregiver leave
  • 401K match
  • Excellent medical, dental, and vision plans
  • Remote-first culture
  • And more!

The anticipated base salary for this position ranges from $170,000 to $200,000 per year, depending upon the individual’s unique qualifications and experience. Additionally, this role offers the potential for a 15% annual bonus.

 

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