Director of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Mishawaka - IN

ABI Attachments

Do you thrive on crafting compelling narratives and strategies that cut through the noise? Do you excel in a dynamic environment with clear objectives and a passionate team? Have you often been praised for your creativity, strategic thinking, and commitment to driving customer engagement and success?

ABI invents and manufactures innovative ground-engaging attachments for tractors, ATVs, UTVs, and skid steers. Our line of often patented products provides unique value for our customers. We’re looking for a visionary Director of Marketing who can amplify our brand’s voice and elevate our market presence. Join us in creating impactful marketing strategies that connect with our customers and drive growth.

Activities & Responsibilities

  • Lead and cultivate a dynamic team of professionals, each specializing in diverse facets of digital and print marketing, public relations, and external partnership management
  • Ensure ABI’s brand is communicated to all constituencies, both internal and external, all of which are tied directly to ABI’s mission, vision, and strategic plan
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Oversee project management functions for Marketing Team, utilizing appropriate software for initiating and maintaining accurate information and complete project requests, resource allocation, project scheduling, workflow, tracking and reporting
  • Oversee marketing planning and research, guiding the creation and implementation of advertising initiatives, and monitors industry competition, trends, and messaging, developing strategies to maintain a competitive edge
  • Oversee and manage marketing budget, allocate and invest funds while tracking ROI
  • Build and maintain relationships with key stakeholders, including customers, dealers, and industry partners
  • Collaborate with the Executive Team on brand initiatives, developing, and implementing the Brand strategy
  • Collaborate with the Executive Team in brainstorming opportunities, process improvements, team training, optimal performance standards, and investment recommendations
  • Collaborate with the Sales Team to align marketing strategies with sales objectives
  • Offer expert advice to develop innovative advertising, public relations, social media and events
  • Maintains marketing staff by assisting Human Resources in recruiting, selecting, orienting, and training employees
  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management

Skills & Qualifications

  • Excellent communication and interpersonal abilities
  • Proficiency in relevant software tools and applications
  • Must be self-motivated as well as able and willing to work independently and in a team environment.
  • Affinity for and/or experience with agriculture, sports turf, and property management industries, along with equipment operation.
  • Excellent interpersonal skills, both oral and written.
  • Developed ability to identify, analyze, and resolve problems.
  • Must have unwavering integrity and positivity.
  • Must be emotionally intelligent, a humble contributor to group goals and company needs.
  • Must be a self-motivated and driven learner with a desire to grow and be developed.
  • Must be willing to participate in ongoing education.
  • Must be proficient utilizing computers, mobile devices, and core office applications.

Education & Experience

  • Bachelor’s degree in marketing or a related field
  • Minimum 5+ years of creative direction experience
  • Minimum 10+ years experience managing others
  • Minimum 10+ years proven marketing executive experience, meeting or exceeding targets

Physical Requirements

  • Must have the ability to stand, sit, and see a screen eight hours of the workday.
  • Ability to operate keyboard and view computer screen for eight hours of the workday.
  • Must have the ability to safely lift 50 pounds.
  • Must be willing to work full-time, in-house.
  • Must be legally authorized to work for any employer in the United States.
  • Ability to talk or hear to communicate with others via phone, in-person, and/or computer.
  • Ability to listen to customers/vendors/colleagues, problem solve, and respond accordingly.
  • Ability to read, write, and speak English fluently.

Environmental Conditions & Travel

  • The employee is exposed to an office environment with moderate noise as well as warehouse and manufacturing environments with moderate noise.
  • The employee is required to wear suitable Personal Protective Equipment while working in the warehouse or manufacturing environments.
  • Travel: Less than 5%.

 

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