Director of Marketing 

Job Category: Director of Marketing
Job Type: Full Time
Job Location: New York - NY

The Butcher’s Daughter

Essential Duties and Responsibilities:

  • Spearhead a cohesive annual marketing plan aligned with overall business objectives and market research.
  • Develop brand positioning and market opportunity through clear storytelling and intentional creative choices across consumer-facing channels, including but not limited to website, social media, press, and OOH
  • Develop clear marketing strategies and calendar to drive continued brand awareness, customer loyalty, support new openings and hit revenue goals
  • Evaluate and execute brand-aligned partnerships and experiences to support revenue goals, awareness, brand affinity, and product launches
  • Analyze business performance and changing market dynamics to inform strategic pivots.
  • Continuously audit existing marketing channels and offer solutions for optimization and efficiency (newsletter, organic social, paid social, website)
  • Build brand experiences, events, and promotions to drive sales.
  • Employ authentic influencer program to build audience and engagement
  • Build and update brand books and internal marketing materials with support of small team
  • Oversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunities.
  • Manage part time staff & contributors to assist with postings and engagement
  • Create social media content calendar to help drive unit based initiatives.
  • Manage media relations and partnerships with PR agency.
  • Develop guest experience strategies and make improvements based on guest feedback.
  • Drive development of messaging, branding, collateral, and photography, and ensure consistency across touchpoints.
  • Oversee and maintain The Butcher’s Daughter customer database.
  • Maintain relationships and communication with key partners across the organization to build alignment.
  • Implement new channels with incremental revenue opportunity if available
  • Schedule photographers, create shot list and manage all aspects of photo and video shoots.
  • Curate images for websites, decks, and various publications.
  • Conduct marketing calls, prepare marketing briefs, and produce routine reporting for leadership team & Stakeholders
  • Build and deliver best-in-class tools for workflow and monthly reporting as needed ie: multi-channel marketing calendar, e-commerce reporting, organic social reporting
  • Create and manage marketing budget and P&L

Required Qualifications:

  • At least 2 years of experience in Director of Marketing role.
  • Ability to think strategically and execute tactically on multiple projects
  • Results-driven mindset with a focus on achieving measurable outcomes
  • Excellent communicator and pro-active about sharing plans and results
  • Critical thinker with strong conceptual and research skills
  • Natural leader who displays strong decision-making and attention to detail
  • Natural leader who can work efficiently, passionately and with kindness
  • Ability to work under pressure and meet deadlines
  • Excellent interpersonal, verbal, and writing skills

OTHER REQUIREMENTS:

  • This role is onsite, offsite and mobile
  • Ability to work remotely from different locations
  • Must be able to comply with all restaurant guidelines
  • Kind, Caring and Passionate and works well with teams

WHAT WE OFFER YOU:

The Butcher’s Daughter is one of the leading brands in the plant-forward restaurant world, and a world – recognized lifestyle brand. We have strong ethos around sustainability, community, collaboration, kindness, and connection. Our goal is to collaborate with talented restaurant professionals and offer opportunities to learn and grow within the profession. We are a Values-Driven operation that is committed to creating rewarding experiences for our employees with growth opportunities for advancement.

Additional Benefits

  • 100% paid Medical, Dental, and Vision insurance benefits.
  • Compensation for meals when onsite
  • Competitive compensation
  • Company-wide dining discount
  • Research and Development Stipends
  • Personalized structured career development plan and advancement opportunities
  • Paid Vacation
  • Bonus Potential

The Butcher’s Daughter offers a competitive salary and outstanding benefits package to eligible employees. The benefits include employee medical premium covered at 100%, dental and vision coverage, life and disability insurance, sick and vacation paid leave, holiday pay, employee assistance program and an alternative transportation incentive program.

 

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