Ciena Healthcare
The Laurels Health Care Company is renowned for its commitment to excellence in healthcare. As a Director of Marketing, you will play a vital role in managing the facility’s census by establishing and nurturing positive relationships with hospitals, physician groups, community organizations, and insurers.
Employee Benefits: At The Laurels, we offer an industry-leading employee benefit package, including:
- Comprehensive health insurance (medical, dental, and vision)
- 401K with matching funds
- DailyPay – a voluntary benefit allowing associates to access their pay when needed
- Paid time off (initiating after six months of employment) and paid holidays
- Flexible scheduling
- Tuition reimbursement and student loan forgiveness
- Free CNA/STNA certification
- Zero-cost uniforms
- Legacy – our new virtual community and rewards & recognitions program
Join a Collaborative Team: When you become a part of Laurel Health Care Company, you join an experienced and hard-working team that values communication and collaboration. We believe in shaping a legacy, not just working a job.
Responsibilities: As the Director of Marketing, you will:
- Act as a liaison between the facility and the outside community.
- Connect daily with potential referral sources, including hospitals, physicians, insurers, case management companies, and healthcare agencies.
- Develop and execute facility sales and marketing plans and strategies.
- Conduct facility tours for potential guests and families.
- Perform admission screenings of potential guests; determine the level of care, required services, equipment needs, and insurance coverage as needed.
- Welcome guests and families upon admission.
Qualifications:
- Bachelor’s degree
- Experience in healthcare sales, marketing, insurance, or equivalent education preferred.
- Experience in Managed Care or Insurance is highly desirable.