Director, Product Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Baltimore - MD

CreditXpert

The Director, Product Marketing will spearhead initiatives to promote and shape messaging for CreditXpert’s core predictive analytics platform within the mortgage lending community. As the Director, Product Marketing, you will lead the development and execution of our go-to-market and message strategy, collaborating closely with Product, Business Intelligence, Client Success, Sales, and Performance Marketing. Additionally, you will play a pivotal role in guiding our thought-leadership initiatives.

 

Essential Functions:

In the role of Director, Product Marketing, your responsibilities will include:

  • Leading the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.
  • Working cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.
  • Gaining a deep understanding of target buyers and users, identifying opportunities to promote CreditXpert’s value at key engagement points.
  • Leveraging your knowledge of target customers to inform a forward-looking roadmap strategy in collaboration with the Product team.
  • Analyzing market data, customer feedback, and usage metrics to drive data-informed decisions for optimizing product messaging.
  • Collaborating with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.
  • Identifying, prioritizing, and executing product-led growth messaging campaigns with cross-functional teams.
  • Gathering, prioritizing, and sharing untapped growth opportunities through market and customer research.
  • Staying informed about industry trends, macroeconomic conditions, and the competitive landscape to shape product and marketing strategies.

Requirements:

Required Education and Experience:

  • 6+ years in product marketing or a related role.
  • Demonstrated experience collaborating with diverse, cross-functional teams.
  • Proven ability to make insights-backed decisions quickly and confidently.
  • Clear understanding of creating market differentiation, mapping it to the competitive set, and aligning it with clients’ needs.
  • Success in launching products and features, including effective stakeholder management and integrated marketing planning.

Competencies and Criteria for Success:

Job Specific Competencies:

  • Strong leadership skills.
  • Data-driven and result-oriented.
  • Passion for understanding customer needs.
  • Excellent written and verbal communication skills.
  • Proactive, driven, and solution-oriented.

X-Factor Qualities:

  • Team player.
  • Respected and displaying leadership qualities.
  • Judiciously courageous.
  • Composed and outcome-focused.
  • Accountable and ego-free.
  • Builder mindset and strategic doer.
  • Focused on real problems over background noise.

Additional Details:

  • Position Type: Full-Time
  • Classification: Non-exempt
  • Category/Level: Professional
  • Supervisory: No
  • Travel: No

About CreditXpert Inc.:

CreditXpert is an Employer of Choice with:

  • Meaningful Mission
  • Creative, Performance-Driven Culture
  • Great Health Benefits – most are 100% company paid
  • Company Holidays for Interns
  • Hybrid Environment and Flexibility to work remotely
  • Stellar Workspace – great location/hassle-free parking
  • Professional Development and Tuition Assistance – supporting continuous improvement and your journey.

 

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