Director, Product Marketing

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Littleton - CO

Echo Star

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

We are seeking a strategic and results-driven Director of Product Marketing to lead the development and execution of go-to-market strategies across our wireless product portfolio. This role will be instrumental in driving subscriber growth, improving customer experience, and ensuring our plans, devices, and services are competitively positioned and clearly communicated for success in the consumer market.

Job Duties And Responsibilities

  • Product Marketing Strategy
  • Lead the go-to-market (GTM) strategy for new wireless products, rate plans, value added service programs, and features.
  • Develop and maintain competitive product positioning that builds on the creativity
  • Collaborate with product, channels, pricing, brand marketing and care teams to align product initiatives with customer needs.
  • Product Launches & Lifecycle Management
  • Bring creativity and a challenger mentality to build on the disruptive plans for Boost Mobile.
  • Own cross-functional launch planning and readiness across internal and external channels.
  • Integrate marketing plans for product rollouts including messaging, creative briefs, and promotional strategies that align to brand marketing and consumer value propositions.
  • Monitor product performance, customer feedback, and industry trends to optimize positioning and features.
  • Market & Customer Insights
  • Use data and research to uncover insights about customer behavior, preferences, and usage.
  • Translate insights into actionable marketing strategies to improve acquisition and retention.

Skills, Experience And Requirements

  • 8+ years of product marketing experience, with at least 3 years in product marketing for technology, consumer electronics, or subscription-based services.
  • Strong understanding of wireless industry dynamics, including product, pricing, and competitive positioning.
  • Proven track record successfully launching consumer-facing products and managing GTM processes.
  • Strong analytical, communication, and cross-functional leadership skills.
  • Bachelor’s degree in Marketing, Business, or related field.

Salary Ranges Compensation: $185,000.00/Year – $225,000.00/Year

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