Director, Product Marketing

Job Type: Full Time
Job Location: New York - NY

ComplyAdvantage

We’re looking for a strategic, customer-obsessed Director of Product Marketing to define and scale our go-to-market strategy across global markets. You’ll set the vision for how we position and differentiate our solutions, ensuring our messaging resonates deeply with customers while enabling growth in a highly competitive and regulated landscape.

As Director, you’ll partner closely with Product, Sales, and Customer Success while leading and developing a high-impact product marketing function. You’ll drive alignment across the business, oversee strategic initiatives, and ensure our teams are equipped to win in the market.

What You’ll Do

  • Own the global product marketing strategy, shaping positioning, segmentation, and messaging across product lines and industries.
  • Develop compelling narratives that clearly articulate our differentiated value proposition and strengthen ComplyAdvantage’s leadership in the market.
  • Lead market intelligence efforts, synthesising customer insights, competitive trends, and industry shifts to influence product strategy and GTM priorities.
  • Oversee high-impact product launches with integrated go-to-market plans spanning marketing, sales, and customer success.
  • Drive enablement at scale, ensuring commercial teams are equipped with the content, training, and tools they need to accelerate adoption and revenue.
  • Partner with Product leadership to align roadmaps with customer and market needs, providing strategic input to prioritisation and innovation.
  • Build and evolve customer segmentation and personas to guide targeted campaigns and tailored sales motions globally.
  • Establish metrics for product marketing effectiveness, reporting on impact and continuously optimising strategies.
  • Develop, mentor, and grow a world-class product marketing team.

What You Bring:

  • 10+ years of experience in product marketing or product management, with significant leadership experience in B2B SaaS, fintech, or enterprise software.
  • Proven success defining product marketing strategies and launching products globally, with measurable business impact.
  • Deep understanding of customer and buyer journeys, ideally in technical, compliance, or risk management contexts.
  • Strong track record of executive-level collaboration and influence across Sales, Product, and Customer Success.
  • Exceptional communication and storytelling skills, with the ability to represent the company externally and inspire teams internally.
  • Analytical and strategic thinker, adept at turning insights into actionable plans that drive adoption and growth.
  • Bonus: Experience in financial services, regulatory technology, or compliance.

What’s in it for you?

  • Equity as we want you to have a part of what we are building
  • Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical to keeping us performing at our best
  • Annual learning budget to drive your performance and career development
  • Budget to set up your home office upon joining
  • Parental leave and childcare benefits
  • Life Insurance to protect your loved ones
  • Medical (100%), Dental (90%), and Vision (80%) contribution
  • Flexible Spending Accounts (FSA) to allow you to use tax free dollars for healthcare or day care related expenses
  • 401k Contribution
  • Financial Perks (Support with student loan, PerkSpot discounts, Pet Insurance discounts, Travel assistance
  • Pre-Tax transit benefits

The base salary range for this role is $191,000-$230,000 + equity, and US benefits. The actual pay may vary based on factors such as location, experience, and skills.

About ComplyAdvantage: We’re a leading SaaS provider revolutionising how fintech companies navigate complex regulatory landscapes. Our platform powers compliance and risk management for hundreds of innovative financial services companies, from emerging startups to established enterprises. We believe in empowering our teams to solve meaningful problems and create exceptional value for our customers.

We have five global hubs in New York, London, Lisbon, Singapore and Cluj-Napoca.

Since 2014, we have raised over $100 million in funding and are backed by Goldman Sachs, Ontario Teachers, Index Ventures, Balderton Capital and a16z.

At ComplyAdvantage diversity fuels our growth and our commitment to inclusion across race, gender, age, religion, identity and experience drives us forward every day. We encourage everyone to apply and will consider every application fairly.