AdAdapted
AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display.
AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks.
In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.
Role Summary:
We are seeking a visionary Director of Product Marketing to lead our marketing initiatives focused on product positioning and messaging. The person in this role will ensure that AdAdapted’s products are well-understood and well-positioned to achieve maximum market impact and will spearhead efforts to communicate the value of new products to the marketplace.
Responsibilities:
- Develop go-to-market strategies and lead marketing initiatives for new and existing products.
- Collaborate with the product management team to align on product features and benefits based on market research and consumer insights.
- Design and oversee the execution of marketing campaigns to boost brand awareness and product adoption.
- Manage cross-functional teams across Marketing, Sales, and Product Development to ensure cohesive brand messaging and optimized customer journey.
- Utilize deep industry knowledge to anticipate market trends and apply insights to product branding strategies.
- Craft compelling messages across marketing channels (landing pages, ad campaigns) to improve market penetration and reach.
Requirements:
- Minimum of 7 years’ experience in product marketing within the technology sector, preferably in advertising technology or CPG-focused digital platforms.
- Demonstrated ability to develop effective marketing strategies and communications that drive business results.
- Strong leadership skills with a proven record of managing multidisciplinary marketing teams.
- Excellent communication and presentation skills, capable of conveying complex product features in a clear and persuasive manner.
- A robust analytical skillset, ideal for understanding market trends and customer data to improve marketing efforts.
About AdAdapted
The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.
AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer’s purchase decision process.
AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.
What we provide:
- Competitive compensation package
- Flexible PTO schedule with healthy work/life balance
- Full-suite benefits plan (medical/dental/vision) including FSA/HSA options
- 401k plan or option for Roth including company match
- Possibility for company stock options
- Downtown Ann Arbor office space with Qualified Transportation Plan
- Professional development opportunities