Backstage

We are looking for a marketing automation expert with strong copywriting skills to be our Email Marketing Associate. You will be responsible for driving consumer awareness and engagement for our consumer audience through effective, innovative and inspiring email marketing campaigns for Industry Arts (including Coverfly, Screencraft, WeScreenplay, The Script Lab, Launch Pad, and The Tracking Board) and Final Draft. Our current team consists of 7 creative marketers specializing in growth, branding, design, content marketing, and marketing analytics. We value innovation, experimentation, and data-supported decisions in a supportive, democratic, open, and respectful environment.

As our Email Marketing Associate, you’ll be driving email campaigns while supporting cross-channel marketing campaigns through content, social, and customer acquisition. You will be working closely with our product, content, design, engineering, and writer development teams to achieve growth goals and cultivate meaningful member experiences.

The Email Marketing Associate will report to our Senior Director of Marketing.

What You’ll Do:

• Develop and maintain an email calendar that aligns with competition, sales, and other deadlines across multiple brands to achieve sales objectives
• Own the email marketing process end-to-end
• Schedule emails in Asana
• Leverage content from Brand Managers and Content Manager, writing compelling copy and subject lines, to create high-performing newsletters, product updates, sales emails, drip campaigns, and more
• Use and modify templates in HubSpot with the help of the Senior Graphic Designer to implement and deploy attractive and effective email campaigns
• Create and monitor workflows
• Define segmentation and targeting strategies through data analysis
• In partnership with the Performance Marketing and Analytics Manager, implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs
• Deliver weekly reporting and create dashboards to monitor the health and performance of our email operations
• Support re-engagement campaigns to increase number of active participants and optimize our conversion rate
• Strategize new channels for acquisition/engagement opportunities
• Own the overall health of our email marketing channels, including actively managing privacy and subscription controls and monitoring our sender reputation

What we’re looking for from you:

• 3+ years of experience in email marketing
• Deep proficiency with HubSpot marketing tools, including email creation, list segmentation, workflow optimization, campaign organization, and reports and dashboard building and maintenance
• Excellent copywriting and communication skills, with a focus on effective email copy and subject lines
• Light design skills, such as ability to resize graphics to work effectively in email
• Proven track record of delivering measurable results through email marketing
• Attention to detail and ability to multitask
• Entrepreneurial; a self-starter who loves to own projects and enjoys working in a fast-paced environment
• Empathetic and customer obsessed; you are able to put yourself in the shoes of our target audience
• Strong aptitude with data with programs/applications such as Excel and Google Analytics and proficiency with HTML, CSS, and Javascript a plus
• Familiarity with the entertainment industry, especially screenwriting, not necessary but preferred