UPS

The Email Marketing Automation Specialist supports the execution of e-mail communications campaigns in key segments across the organization. They provide project management support by specifically managing key execution components (e.g., creation of email assets, including forms and landing pages, monitoring schedules, testing e-mail campaigns, tracking and reporting email KPIs, etc.). This position is involved in technical maintenance within the email platform.

Job Duties

• Attends project planning meetings to ensure project deliverables align with business objectives and other e-mail calendar events.
• Creates all digital assets required for e-mail communications campaigns, following campaign strategy and governance documentation provided. This includes:
  • Email assets using dynamic content and segmentation
  • Email tagging
  • Landing Page creation
  • Form Creation
  • Reports
• Traffics e-mail development schedules to ensure appropriate adherence to timelines.
• Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
• Tests e-mail messages to ensure quality standards are met prior to deployment; reporting broken elements to project manager, and e-mail service provider
• Monitors email KPIs such as Open Rate and Click To Open Ratio, and direct revenue. Also works in Adobe Analytics to monitor traffic created from emails. Manages dashboards and segments.
• Reports back to manager and provides insights from email performance.

Job Specific Competencies

Communication Design and Management

• Designs, develops, and delivers internal and external communications.
• Identifies the main message in documents; explains the importance of timely and relevant communication; demonstrates a basic understanding of the different channels available for communication.
• Designs messaging and selects visuals for appropriate audience.

Detail Orientation

• Plans and completes work with thoroughness, giving attention to specific information, and individual details, conditions, necessary record keeping, and elements of that work.
• Captures/documents specific and accurate information; learns subjects thoroughly and in detail; completes work with thoroughness; supplies appropriate details when requested; maintains organized files.

Report Generation

• Accesses appropriate databases, writes information queries, and produces customized reports. Interprets and clarifies data, as necessary.
• Possesses ability to generate simple reports using basic functions in software, and/or writing basic queries; identifies information required to complete reports and identifies existing reports generated by others.
• Generates reports in appropriate format using basic software; reviews reports to ensure accuracy and completeness; identifies issues with report generation (e.g., missing variables, incorrect data, etc.

Minimum Qualifications

• E-mail marketing experience (1 to 2 yrs)
• Advanced knowledge of marketing automation platforms (Marketo preferred)
• Experience with information/data analysis and report generation – (Knowledge of Adobe Analytics is a plus)
• Excellent communication and writing skills
• English proficiency – Required
• Canadian French, German, Spanish and/or other languages is a plus