Email Marketing Manager

Job Category: Email Marketing
Job Type: Full Time
Job Location: US - Remote

Maximus

 

Maximus is seeking an Email Marketing Manager to lead our email marketing efforts. This individual will be responsible for shaping how we communicate with our customers through email, ensuring that every message delivers value and builds trust in our brand. The ideal candidate will have a deep curiosity about health and how people make personal health decisions. You will be responsible for driving engagement, conversion, retention, and upselling through thoughtful and strategic email campaigns. This role reports to the Head of Marketing, who will provide hands-on management and support your career growth.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

Responsibilities:

  • Develop and Execute Email Marketing Strategies: Own the email marketing strategy and execution from end to end, ensuring every communication is on-brand, valuable, and drives the desired customer actions. You will focus on driving lead-to-customer conversion rates, customer engagement, retention, and LTV growth.
  • Improve Automated Product Communications: Lead the development and optimization of automated communications related to the product experience, including lab testing notifications, product updates, and communication with doctors. Ensure these touchpoints are clear, helpful, and contribute to a seamless user experience.
  • Drive Conversion and Upselling: Develop and execute campaigns that move leads through the funnel and encourage customers to adopt multiple protocols. Increase the number of protocols per customer and upsell existing customers to higher-tier plans.
  • Lifecycle Marketing: Build and manage lifecycle marketing programs to activate, engage, and retain customers. Implement and optimize email, in-app messaging, and push notification strategies to nurture customers throughout their journey.
  • Collaboration and Strategy: Work closely with cross-functional teams, including Customer Experience, Product, and Operations, to align on customer lifecycle initiatives. Contribute to the ideation and implementation of omnichannel nurture strategies, ensuring a cohesive and effective customer journey.

Collaborate with the broader Maximus team:

  • Build and optimize our customer journey with product and marketing. Understand the entire customer experience per persona and product-line to determine the most effective ways to help our prospects become patients and help our patients become advocates in our community. Specifically this means creating a great website and product with product managers, marketers, and our freelance designers.
  • Create evocative yet grounded narratives through content and advertising. Partner with the marketing team to ensure the brand is accompanied with striking visual assets. Be an advocate to constant experimentation early in the customer journey.

Your first 90 days

  • Speak to 5 customers, conduct a customer survey, and evaluate customer data.
  • Audit all design assets across marketing and product.
  • Improve foundational design guidelines and systems.
  • Create a roadmap for design priorities.
  • Begin improving consumer experience through design.

Qualities:

  • High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful. You are the type of person who used multiple colors of highlighters, and everyone wanted to borrow notes from. You never forget a task, execute it flawlessly, and are as reliable as clockwork.
  • High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.
  • Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.
  • Relentlessly Resourceful (http://www.paulgraham.com/relres.html): highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.
  • Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).

World-Class Benefits:

  • Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
  • Full Suite: Medical, Dental, Vision, Life Insurance
  • Best-in-class 401K options
  • Flexible vacation/time-off policies
  • Liquidity of options whenever available
  • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

 

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