Revance

The Email Marketing Manager will lead and develop a robust email program strategy using Salesforce and Marketing Cloud. This role focuses on developing email communications/paths to engage the consumer across the full lifecycle from prospect to paid user. A successful candidate has expertise in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms. We are committed to both Salesforce CRM and Marketing Cloud (ExactTarget) and you are expected to be fluent in the platforms.

This is a high visibility role that requires close partnership across Product Marketing, Sales, IT, Agency partners, etc., and requires strong skills in effective verbal and written communication, as well as the ability to influence stakeholders at all organizational levels. You are expected to be knowledgeable of, and apply industry-best practices for, email marketing, email attribution and reporting, as well as tracking and managing database performance. The ideal candidate will have a strategic, analytical, collaborative mindset, with the ability to manage email initiatives independently under general guidance, and is eager to grow the email channel for Revance.

Reporting to: Sr. Director, Marketing Aesthetics & Operations

Location/Territory: Hybrid from the Nashville, TN area, or fully remote from other locations

Responsibilities/Essential Duties

Translate business ideas to multi-touch customer journey and high impact communication programs.
Create personalized communications with expert experience in Salesforce Marketing Cloud (ExactTarget), including but not limited to, Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio and Web Studio.
Maintain an organized information architecture across the projects, campaigns, naming conventions, etc. to ensure proper performance tracking.
Possess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalable.
Create and implement nurture journeys through the Engagement Studio program.
Define, implement and execute campaigns based on agreed upon requirements with Marketing leadership.
Write SQL query and AMP Script logic to implement business requirements.
Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting.
Possess the ability to create complex segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficiencies.
Act as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions.
Anticipate and troubleshoot issues in relation to the systems this role owns; work collaboratively to implement and document solutions.
Maintain effective lead scoring models that move prospects through the lifecycle of MCL, MEL, MQL, SAL, SQL based on behavioral, account, and persona-based data.
Define reporting on email KPIs including testing, overall performance, and the contribution to MQL and opportunity creation.
Thorough understanding of how to use UTMs for tracking marketing performance.
Ability to assist our Marketing Analyst to report on the effectiveness of lead scoring, engagement studios, email testing and performance.
Exhibit professionalism and accountability in all aspects of role.
Make good decisions based on available data and situational awareness.

Basic Qualifications

Doctorate degree; OR
Master’s degree & 2 years’ directly related experience; OR
Bachelor’s degree & 4 years’ directly related experience; OR
Associate’s degree & 8 years’ directly related experience; OR
High school diploma / GED & 9 years’ directly related experience; AND
1 year of managerial experience directly related to managing people, projects, programs or resources

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, MIS or equivalent relevant experience.
5+ years experience as a manager of Email / CRM Marketing, Marketing Automation, Demand Gen, Lifecycle Marketing, or similar role at a B2B operation, healthcare or retail industries.
5+ years of hands-on experience with Marketing Cloud (ExactTarget) and Salesforce; Pardot experience.
SFMC-certified.
Expert knowledge in HTML/CSS email coding and design of responsive emails.
Experience with SMS processes.
Knowledgeable with email and SMS best practices, including but not limited to accessibility, CAN-SPAM Act, and other compliance regulations.
Expert knowledge of Microsoft Excel for reporting purposes: pivot tables, conditional formatting, and formulas such as VLOOKUP will be used regularly.
Understanding of lead routing from a multi-channel marketing approach.
Excellent written and verbal communication.
Excellent organizational behavior.
Ability to manage time effectively and balance multiple projects at the same time while navigating changing priorities.
Resourceful to solve problems with limited resources, and fluent in building-out a lean team with internal and external partners.
Proactive problem solver with a positive attitude, even under pressure and with conflicting priorities.

Company Summary

As a commercial-stage biotechnology company focused on innovative aesthetic and therapeutic offerings, Revance is setting the new standard for its clients through disruptive products, and for its employees through industry-leading benefits, which promote financial and physical well-being for all. It’s time to rethink everything you thought an employee experience could be.

What Revance Invests In You

Competitive Compensation including base salary, annual target bonus, and new hire equity
Flexible unlimited PTO, summer & winter shutdowns, and 12 weeks’ parental leave
Generous healthcare benefits (Company pays up to 90% of premiums for medical benefits), Employer HSA contribution, 401k match, ESPP program with 15% discount on RVNC stock, tuition reimbursement, wellness discounts and much more

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