The Bay Club Company

The Bay Club Company is a hospitality company.

We provide experiences which celebrate a healthy and vibrant lifestyle.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It’s what we expect of ourselves and each other every day. We call them the “Actions We Live By.”

Our Core Values:

Actions We Live By. It’s who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren’t good enough. And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it’s never about one person–we are a part of a powerful team.

One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

General Summary

The Marketing Email Producer plays a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging email knowledge and best practices, the Email Producer collaborates with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives.

The Email Producer’s expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our members and leads. The ideal candidate is technically savvy, a strategic thinker with strong project management skills and an effective communicator. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Primary Job Functions

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns, including but not limited to email building, QA, scheduling, and deployment. (35%)
• Collaborate with the marketing team to align on the calendar, set the production schedule, and manage all tasks to ensure 100% accuracy and on time deployment. (35%)
• Continue to innovate and iterate on the technical capabilities in email, creating a more streamlined process, leveraging automation where applicable. (15%)
• Create an email testing roadmap. Analyze results and develop a continuous optimization loop focused on engagement and conversion. (10%)
• Report on email performance, highlighting the key learnings and areas of opportunity. (5%)

Qualifications

Minimum Qualifications

To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills & Knowledge

• Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
• Knowledge and experience with project management tools, Monday.com preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.

Technical Skills

• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms, Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Experience with marketing tagging and tracking platforms such as Google Analytics or Universal Analytics.
• Basic proficiency in AmpScript or similar personalization language.
• Salesforce certifications are a plus, but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

Experience

• 3+ years of work experience in email marketing or other relevant work experience.

EDUCATION

• Bachelor’s degree in marketing, communications, or relevant experience accepted in lieu of degree.