Roboflow

Roboflow is a venture-backed SaaS startup that empowers innovators all over the world to build, train, and deploy computer vision models. Roboflow believes that computer vision is a foundation technology that will transform nearly every industry. We currently have over 500,000 users, including half of the Fortune 100.

Roboflow has enabled our customers to accelerate cancer research, conduct experiments in space, accelerate the world’s transition to green energy, and improve the retail experience (to name a few!) with world-altering technology. Investors like Y Combinator, David Sack’s Craft Ventures, Lachy Groom, the founders of OpenAI, and many others back Roboflow.

As with any rapidly scaling startup, we hope to build a team that is both versatile and adaptable. Each role has tremendous potential for growth. As such, we believe that coachability, enthusiasm, and an entrepreneurial mindset are more important than experience or qualifications.

Our goal is to build a magnetic environment for exceptional talent.

What We’re Looking For

We’re looking for people that can own a large set of problems and are motivated by the question: “How can I improve this?” Many members of our team are former founders and they love working at Roboflow because they get to work autonomously and build solutions from the ground up.

Roboflow is still in its early stage and each department runs a startup within itself that defines a problem, works with our customers, builds ideal solutions, and adapts quickly to changes.

What You’ll Do

As the first Product Marketer, you’re taking the function from zero to one. To date, we’ve grown organically by focusing on bottom-up developer marketing. You’ll be responsible for driving our goals for reaching Director+ personas in the world largest companies. You’re not starting from scratch, over half the Fortune 100 builds with Roboflow and we see hundreds of target companies coming inbound every month. We have the raw materials ready to be molded and scaled by a Product Marketing leader.

• Positioning and messaging: Build product narratives and industry value propositions for use across the website, sales collateral, and campaigns to create consistency across channels.
• Content creation: Use your deep understanding of our customers, product, and industry to develop high quality content as needed for any channel, form factor, use case, or need.
• Demand Generation enablement: Create compelling content like blogs, landing pages, emails, webinars, guides, and presentations to scale messaging and positioning for one-to-many channels.
• Sales enablement: Source and build engaging and impactful sales demos, playbooks, slides, case studies, one-pagers, industry/persona assets and other assets.
• Product launches: Partnering with Product, Developer Relations, Engineering, Design, and Marketing to launch new features to drive product adoption and awareness.

Who You Are

You’re motivated by the idea of being the founding Product Marketer, taking the function from zero to one. You get excited by fueling a high performing go-to-market organization with the winning messaging and positioning. You love working with Sales to hit monthly, quarterly, and yearly growth targets. You’re driven by launching new products that change the world.

• 8+ years of general marketing, product marketing, product management, developer relations, engineering, solutions architecture, or communications
• 4+ years of go-to-market related experience, preference for experience in companies or with products in B2B, AI, cloud, and/or developer tools
• Deep customer focus and motivated to become an expert on our industry, customers, product, ecosystem, and competitors
• You can align product marketing and sales enablement initiatives with broader business objectives and go-to-market strategies.
• You have a deep understanding of sales processes, buyer personas, and the overall customer journey.
• The ability to translate complex technical information into engaging and easy-to-understand content.
• Drive outcomes with urgency, influence stakeholders, build consensus and lead cross-functional teams.
• You’re confident in relying on yourself for creating the content and assets you need.
• Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
• History of successful collaboration with Marketing, Sales, and Product teams
• You are passionate about technology and excited to learn about new products and solutions.

📅 Within one month, you will…

• Spend the first week onboarding in person with your manager (you’ll come to our NY or SF Hub!)
• Start building a trusting relationship with your peers, and learning the company structure.
• Ship at least one substantial change or new asset available to end users within your first week.
• Build your first Roboflow computer vision product (if you haven’t already).
• Understand the overall company vision, mission, strategy, product, roadmap, and Product Marketing’s critical contribution to the success of the company.

📅 Within three months, you will…

• Overhaul the Solutions pages on roboflow.com.
• Deliver at least 3 new customer case studies.
• Own at least 2 new product/feature releases from start to finish.
• Identify gaps, issues, and opportunities for Enterprise Product Marketing to improve Sales wins.
• Build out the Enterprise Product Marketing roadmap for the next 6 months.

📅 Within six months, you will…

• Attend your first all-company onsite.
• Be ramped up on all relevant parts of the Roboflow product.
• Own new product/feature releases from start to finish.
• Lead efforts to Enterprise focused campaigns and channels.
• Work with Sales to create competitive battlecards and updated product positioning.
• Launch Persona pages for key buyer profiles on roboflow.com.
• Manage messaging and positioning across all Enterprise Sales channels, assets, collateral, and campaigns.
• Steer content strategy to ensure steady pipeline of Enterprise focused content is being produced and used by Sales.
• Build out the Enterprise Product Marketing roadmap for the next 12 months.

Who You’ll Be Working With

You will directly be working with our Marketing Lead, our team of Marketing Engineers, Head of Sales, Account Executives, Sales Development Representatives, Revenue Operations, and Core Product Engineers.

We are currently a team of 50 team members located all over the US and Europe. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this early stage, you’ll have the ability to work cross-functionally with many members of the team and solve a wide array of problems.