Art of Problem Solving

As a dynamic Growth Marketing Manager, you will play a key role in expanding AoPS’s customer base, allowing us to make an impact on a greater number of students. In this fast-paced and vital role, you will be responsible for leading & managing performance driven campaign strategy, activation, analysis, optimization, measurement, tracking, and reporting – ranging across search, display, social and search engine optimization with an emphasis on paid search. Success in this role requires a strong bias for action, an ability to think both strategically and tactically, strong analytical skills, and hands-on tool proficiency.

The Growth Marketing Manager will:

• Manages all paid campaigns from strategy to execution including but not limited to Google Search (SEM, shopping/pmax), Bing, FB/IG, etc. Is responsible for managing campaign budgets, and setting up, monitoring, optimizing, and scaling campaigns to hit CPA and ROI targets.
• Continuously identifies new opportunities for SEO and campaign optimization including but not limited to geo-targeting, keyword discovery and expansion, audience testing, bidding strategies, landing page testing, A/B testing and ad copy testing.
• Utilizes strong analytics skills to interpret data and identify opportunities.
• Monitors and evaluates campaign performance, analyzes website traffic, conversion funnels, attribution and cohorts using Google Analytics and other advanced analytics tools (Optimizely).
• Designs and implements marketing A/B tests and applies Conversion Rate Optimization (CRO) techniques to enhance campaigns, landing pages, calls-to-action, and the overall conversion funnels across our website and digital platforms.
• Creates reports for internal stakeholders and effectively presents learnings and campaign performance on regular cadence.
• Works closely with the Director of Growth Marketing and business line leaders to understand the customer base and business goals of each of our products.
• Works with the Creative team to develop compelling ad campaigns, content and other creative assets.
• Maintains a deep understanding of industry trends and best practices.

The ideal candidate has:

• A minimum of 3 years of acquisition marketing experience.
• Proven success scaling and efficiently managing campaigns across a portfolio of acquisition channels, with a focus on Google Ads and other paid channels.
• Demonstrated ability to effectively manage and optimize marketing budget.
• Strong analytical approach to acquisition funnel metrics measurement, campaign performance, and optimizations.
• Demonstrated expertise in CRO techniques and A/B testing.
• Strong understanding of KPIs and digital marketing metrics including CPA, CPC, CPM, CPI, ROAS, and CAC.
• Expertise in Google Analytics.
• Strong Excel skills, including the ability to build complex spreadsheets, graphs, and pivot tables.
• Proficiency in SQL and more advanced data analysis tools is preferred.

Why Join AoPS:

This is a hybrid full-time position based at our headquarters in San Diego, CA. The full salary range for this position is 95k-120k with a 6% year-end bonus. Here are some things you can look forward to:

• Culture: Work and collaborate with an organization filled with builders and life-long learners who strive to discover, inspire, and train the great problem solvers of the next generation
• Flexibility: Casual work environment with a hybrid work week and flexible scheduling
• Benefits:Multiple options for Medical, Dental and Vision plans
• Future Planning: 401K with company match
• Quality of Life: PTO Plan and supportive leadership that gives you the work-life balance you deserve
• Ease of Transition: Relocation bonus (if currently located outside of San Diego)

Background Check:

Please note that employment is contingent on the successful completion of a background check.

Work Authorization:

Please note that in order to be considered for this position you must be legally authorized to work in the US. We are unable to offer sponsorship, including STEM-OPT and H-1B.