AAA Washington

Come be a part of our growing Marketing team and support the development and execution of strategic campaigns that drive demand and create a lead pipeline to grow AAA WA’s membership business. Help guide the creation, measurement, and optimization of high-converting acquisition activities that create a connected member journey.

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Supports the development, execution, and optimization of membership acquisition campaigns to help drive new customer demand and feed a MQL pipeline in a new CRM platform.
• Assists marketing leadership in monitoring acquisition flow, reviewing opportunities, and gathering feedback to optimize the impact of marketing activities across various channels including digital advertising, emails, direct mail and more.
• Collaborates with team members to integrate brand initiatives within our paid media plan that support compelling product positioning and narrative to resonate with prospects and members.
• Coordinates with AAAWA centralized analytics team to measure and report on campaigns and demand generation efforts for effectiveness and ROI.
• Monitors growth program performance on a weekly and monthly basis and adjust to improve target KPIs.
• Functions as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.
• Assists in developing a strategy to optimize and scale our lifecycle marketing program. Partners with our email and growth product teams to influence a roadmap of experiments that improve metrics across the funnel.
• Develops a strong understanding of our members and their needs. Help design and execute campaigns that increase member penetration in our ancillary Membership streams and increase revenue per household.
• Helps implement prospect scoring to prioritize and route based on their conversion propensity for model decile.
• Supports research on customer activity with competitors and analyze competitor sales materials.
• Supports Membership paid media relationships and budgets as needed.
• Contributes to a positive team dynamic through respectful interactions, positive contributions, and active collaboration to achieve department and organizational goals.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree (BA) in marketing, business or related field or equivalent experience
• 2+ years’ experience in product marketing or growth marketing roles

PREFERRED QUALIFICATIONS:

• Experience in assigned business-line industry
• Experience in related industries using multiple sales channels

Eligible benefits include:

• Health insurance (medical vision, prescription drug, and dental)
• Up to 20 days of Paid Time Off (PTO) in the first year for vacation or sick leave
• Eleven Paid Holidays every year in addition to PTO, including MLK and Juneteenth
• 401(k) with Employer Match
• Life, STD, and LTD insurance
• Flexible Spending Accounts
• 4 Hours of Volunteer Time Off every year
• Free Premier RV AAA Washington Membership
• Paid, on-going training throughout your career
• THRIVE wellness program

SALARY:

• Target hiring salary range is $58,800-76,400 and offer rate is based on candidate experience.