Keurig Dr Pepper

We are seeking an experienced and results-oriented senior leader for our in-house Direct-To-Consumer Performance Marketing team. In this role, you will be responsible for overseeing and executing our paid search, shopping, affiliate, paid social, partnerships, and search engine optimization programs with the goal of driving increased visibility, traffic, and conversions for Keurig.com site and the Keurig app.

You will work closely with cross-functional teams to analyze performance metrics, identify growth opportunities, and implement best practices to optimize marketing efforts. The ideal candidate will balance strategy with deep practical expertise in execution to effectively mentor and inspire our in-house marketers. You will love working on our DTC team if you crave a fast-paced environment that shifts with our consumers, get excited by new large-scale projects and experimentation, and enjoy getting into the nitty-gritty of performance optimization.

Key Responsibilities:

• Develop and implement a comprehensive growth marketing strategy that drives customer acquisition, engagement, and retention across multiple channels and platforms.
• Manage a marketing budget, allocating resources to achieve KPIs and business objectives; oversee forecasting and alignment with business partners
• Manage and optimize the performance of paid media campaigns, including SEM, shopping, social, and affiliate; direct the actions of an in-house team to drive growth.
• Analyze and report on key performance metrics, providing actionable insights and recommendations to improve marketing performance.
• Perform ongoing keyword research, competitive analysis, and search landscape monitoring to identify growth opportunities and inform search marketing decisions in tandem with organic listings and paid search ads.
• Leverage data analytics to identify target segments, refine customer personas, and optimize marketing efforts for maximum ROI.
• Understanding of creative requirements for multimedia channels with extensive creative briefing and testing acumen, especially for paid social and Google ad units such as Smart Shopping, YouTube, and Performance Max.
• In-depth knowledge of search engine algorithms for paid and organic visibility such as ranking factors, quality score, and best practices.
• Hands-on experience managing and optimizing paid search and shopping campaigns on Google Ads and Bing Ads.
• Stay abreast of industry trends, best practices, and emerging technologies to ensure our marketing efforts remain competitive and effective.

Requirements

Qualifications:

• Bachelor’s degree in marketing, business, and a related field.
• Minimum 7 years’ experience in paid search and SEO with a focus on growth marketing and customer acquisition.
• Proven track record of developing and executing successful growth marketing strategies in a B2C & B2B eCommerce environment.
• Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
• Forecasted for and managed large marketing budgets across multiple channels showcasing fluid budget management
• Proficient web analytics, SEO tools and product feed management (e.g., Google Analytics, Brightedge, or Feedonomics)
• Deep knowledge of Google Ads, Bing Ads, Meta Ads, Search Ads 360, and affiliate platforms such as Rakuten or Commission Junction.
• Excellent project management, organizational, and communication skills.
• Strong leadership skill, with a track record for building and managing high-performing teams.