Head of Brand Marketing

Job Category: Brand Marketing
Job Type: Full Time
Job Location: US - Remote

Thimble

Thimble is seeking a passionate and strategic Head of Brand Marketing to join our Marketing Team. Reporting to the Chief Revenue Officer, this is an exciting opportunity to oversee the development and implementation of channel and brand marketing functions with a focus on customer acquisition, sales enablement, brand awareness, and revenue growth. This person will be responsible for overseeing all creative touch points across our marketing channels, ensuring that our content not only aligns with our brand identity but also drives conversions and engagement.

Responsibilities

  • Directly manage Brand Marketing Functions (Web, Content, Creative, Lifecycle, Social, Enablement)
  • Manage a web developer, designer, writer and Lifecycle specialists. Work closely with them to maintain brand integrity across all marketing initiatives and communications
  • Oversee the production of all marketing materials for our Broker and Consumer channels, ensuring they are high quality, on brand, and consistent
  • Work cross-functionally with other departments (Product, Insurance, etc.) to ensure brand consistency across the organization
  • Own the cross-channel content calendar, including Broker Communications, Lifecycle (Consumer and Broker), Web (Brand and SEO), and Social
  • Drive SEO initiatives to increase organic traffic and improve search engine rankings
  • Conduct keyword research, content optimization, and ongoing monitoring of SEO performance
  • Monitor and analyze channel performance metrics to optimize strategies and maximize ROI
  • Provide guidance and support to junior members of the marketing team, fostering a collaborative and creative work environment
  • Manage budget effectively, ensuring resources are allocated efficiently to achieve business goals
  • Lead / oversee the execution of cross-functional project briefs
  • Leverage internal resources, market research and consumer insights to inform new creative concepts, value propositions and messaging
  • Inspire new thinking and creative ways to establish our position in the marketplace
  • Collaborate with cross functional teams to drive holistic POVs

What We’re Looking For

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree preferred
  • Proven experience as a Brand Manager with extensive experience creating and implementing customer acquisition strategies and supporting a sales team
  • Financial services industry or insurtech experience preferred
  • Experienced storyteller with excellent written verbal and interpersonal skills
  • Creative thinking and problem solver, with a passion for innovation and staying ahead of industry trends
  • Solid understanding of retail, ecommerce and performance marketing
  • Strong ability to analyze results of programs and derive actionable insights
  • Ability to successfully develop and execute programs, while investing marketing funds with focus on measured business impact
  • Strong understanding of digital marketing channels and performance
  • Excellent leadership and project management skills with the ability to manage multiple projects simultaneously
  • Creative thinker with a strong analytical mindset
  • Ability to thrive in a fast-paced and dynamic environment
  • Familiar w/ Asana/Atlassian, Microsoft Office, Looker, FIGMA

What You’ll Do In 30 Days

  • Get a warm welcome, meet the rest of the company, and build relationships with your team and key stakeholders across departments (Sales, Product, etc.)
  • Gain a thorough understanding of our Team, Trends, Targets, Products (insurance product offerings, policies, etc.) and how we sell coverage
  • Gain a deep understanding of the Brand and Marketing materials, our distribution channels, target audiences and competitive landscape
  • Become familiar with our various practices, procedures and software (Looker, Asana, and more)
  • Jump in! Start to take over existing projects, identify quick wins and potential improvement opportunities

What You’ll Do In 60 Days

  • Develop a clear vision and strategy for brand messaging to be applied across sales channels (Website, Content, Channel (SEO, Lifecycle), Sales/Channel enablement, Social/PR)
  • Improve the existing brand style guide and ensure brand consistency across all channels
  • Develop a comprehensive marketing plan aligned with the brand strategy
  • Onboard an SEO agency or contract writers to support Unpaid channel growth
  • Prioritize marketing initiatives and allocate resources
  • Collaborate with cross-functional teams to align brand strategy with business goals

What You’ll Do In 90 Days

  • Begin implementing your brand strategy and marketing initiatives, including publishing the first round of content deliverables on Thimble.com
  • Track and measure the performance of campaigns and adjust as needed; set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for key marketing initiatives and team
  • Foster a strong team culture
  • Launch planned marketing campaigns and initiatives
  • Monitor and analyze campaign performance through key metrics
  • Make data-driven adjustments to optimize campaigns for better results
  • Explore opportunities to build brand advocacy and loyalty
  • Explore partnerships and collaborations to amplify brand reach and awareness
  • Delegate tasks to empower your marketing team and encourage professional development
  • Regularly review brand strategy and adjust based on new information or market trends

Thimbler Benefits & Perks

  • Fully remote company
  • Thimble Fridays! (out of office at 12:00pm local time)
  • Comprehensive health, vision, and dental coverage
  • PTO: 20 days vacation, 8 floating days, 10 company-wide holidays, 1 VTO (Volunteer Time Off), and unlimited sick time
  • Parental Leave: 100% paid 12 weeks + 2 weeks gradual return
  • Company computer hardware of your choice
  • Work from home setup reimbursement
  • Monthly co-working space and/or child care reimbursement
  • Monthly ClassPass credit
  • Quarterly wellness reimbursement
  • Other health & wellness perks including: One Medical, Teladoc, Talkspace, Kindbody, and Health Advocate
  • Virtual events, happy hours, trivia, and fun!

 

Apply Now