Head of Growth Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: US - Remote

The Suite

We are seeking a highly motivated, analytical and entrepreneurial Head of Growth Marketing. Reporting directly to our Chief Marketing Officer. You will own The Suite’s demand generation strategy to drive rapid growth in memberships and partnerships. You will take the lead in evolving our GTM motion, optimizing our tech stack and have responsibility for the planning, organizing, executing, and measurement of paid and organic marketing programs that result in membership and revenue growth.

 

Our ideal candidate is a player-coach with a substantial background in B2B demand generation and has established and/or significantly shifted a GTM motion. You are creative and hands-on with a strong bias to action and will take ownership of growth targets and work collaboratively in a fast-paced environment. You are a strategic thinker who enjoys rolling up your sleeves to experiment and get stuff done.

 

We build high-quality and highly-curated professional communities. We run three such communities today:

  • The L Suite, (which includes our flagship network TechGC), for General Counsels & CLOs of high-growth private companies, public companies, and investment funds.
  • The F Suite, for CFOs of high-growth private companies and venture funds.
  • The E Suite, for CEOs of high-growth private companies.

Each of our communities is unique, but they are all powered by our custom-built platform which our members like to call “the Braintrust.”

 

We currently have 4,800+ paid members across our communities, representing C-Suite executives from many of today’s leading tech companies (e.g., Airbnb, Slack, Coinbase, Uber, Notion, Bolt, Figma, Airtable, Dropbox, etc.) and venture funds (e.g., a16z, Softbank, Tiger, Accel, Thrive, Battery Ventures, FirstMark, etc.).

 

On the other side of our communities, we have built deep partnerships with the top law firms (e.g., Latham, Cooley, WSGR, Fenwick, Goodwin, S&C, Davis Polk, etc.), legal/fintech vendors (e.g., Ironclad, LinkSquares, DataGrail, Lawtrades, Morgan Stanley at Work, NPM, SpendFlo, etc.), and professional service providers (e.g., Aon, Deloitte, EY, Franklin Square Group, Marsh, Newfront, etc.) that support these executives. These partners engage with our members as thought leaders and valued advisors/resources, and we foster a unique environment where the two sides of our ecosystem can connect through targeted education, networking, and support.

 

Our mission is to help today’s leaders make better and faster decisions that propel their companies forward. One of the core ways we are able to do that is by connecting our members to the right advisors/tools at the right time.

 

We are a well-funded and rapidly scaling startup with a high-impact team of 55+ full-time employees.

 

Responsibilities

  • Own our full-funnel membership acquisition strategy and drive growth by launching, scaling, and managing a portfolio of B2B marketing channels including but not limited to LinkedIn.
  • Work with your fellow marketing colleagues who manage membership sales and content to establish a community & content-led GTM motion with sales assists, optimizing the full customer funnel and driving continuous engagement via focused testing.
  • Own our partnership demand generation pipeline, and develop and execute integrated marketing campaigns to drive MQLs and provide a continuous engagement loop, working closely with our VP of Business Development whose team will work to close new partnership deals with tech companies and service providers.
  • Facilitate continual, high-velocity experimentation; test and optimize new lead generation, nurturing, and conversion tactics. Develop models with critical KPIs, analyze channels for effectiveness, build playbooks, and figure out why (or why not) something is working.
  • Create and manage analytics reporting to measure the effectiveness of channels and help drive decisions to iterate and scale efforts.
  • Build a portfolio of growth channels that work so we do not become overly reliant on any one source.
  • Build and motivate a team of best-in-class growth marketers with expertise in pipeline generation, paid channel management, conversion and product marketing.
  • Optimize our marketing tech stack to help achieve our growth objectives. We currently use Hubspot and Customer IO but are not yet fully taking advantage of these platform’s capabilities.
  • Stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our demand generation efforts and overall market positioning.

Experience

  • 7+ years in B2B growth marketing and demand generation ownership, ideally at high-growth, early stage tech companies
  • 3+ years experience with B2C growth marketing in a content-centric environment (our prospective members are making both a personal and business decision to join so both B2B & B2C growth experience is valuable)
  • Experience with paid membership models in a high growth environment is a bonus
  • Proven track record of establishing and/or significantly shifting a GTM motion that resulted in substantial scaling of demand generation, pipeline growth and results at your past companies
  • Demonstrable experimentation mindset: you can cite experience testing and scaling what works and establishing a high velocity test-and-learn environment
  • Extensive experience with Hubspot and/or similar marketing automation platforms
  • Experience personalizing journeys and messaging as part of your GTM motion
  • Hands-on experience managing ad campaigns in LinkedIn and other B2B digital media, and sponsorships of podcasts and newsletters
  • Proven adaptability—you’ve encountered and embraced change your GTM strategy and tactics in light of industry trends and your company’s growth stage

Benefits

  • Competitive salary of $150,000 – $185,000 with an opportunity for equity and bonus.
  • Fully-distributed team with a “work from anywhere” environment and flexible work schedule
  • Company gatherings
  • Flexible vacation policy + company shut down two weeks per year
  • Quality medical, dental, and vision insurance
  • Life insurance and disability benefits
  • Fitness reimbursement (Peloton)
  • 401(k) plan
  • Apple laptop equipment

 

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