Head of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Kissimmee - FL

Nursery Supplies

For over six decades, Nursery Supplies, Inc. has been a cornerstone in the horticultural industry, proudly holding the title of North America’s largest manufacturer of horticultural containers. Our commitment to providing top-quality, sustainable containers has been instrumental in nurturing greenhouse and nursery businesses. At NSI, we’re not just about containers; we’re about growth, innovation, and passion for the horticultural community.

 

Position: Head of Marketing
Location: US-Based

 

Overview:
As the Head of Marketing, you’ll be a pivotal member of NSI’s leadership team, leading a transformative initiative to redefine our brand narrative and revolutionize our marketing approach. Reporting directly to the CEO, you will shape the strategic direction of our brand, drive demand generation, and foster engagement within the horticultural community.

 

Responsibilities:

  • Collaborate with the executive leadership team to build a go-to-market strategic alignment with key organizational stakeholders.
  • Develop and execute innovative digital and traditional marketing strategies aligned with business objectives.
  • Spearhead brand positioning and narrative, ensuring a seamless customer experience in collaboration with sales and operations leaders.
  • Create and implement data-driven marketing plans, emphasizing measurement and continuous optimization.
  • Manage marketing budgets with precision, focusing on forecasting, KPIs, ROI, and customer acquisition cost analysis.
  • Oversee brand, web, and digital agencies, ensuring project management excellence and measurable goal-setting.
  • Travel as needed for tradeshows, plant visits, customer visits, etc.

Qualifications:

  • Minimum 5 years of strategic B2B marketing experience, preferably in-house, with a strong analytics skillset.
  • Bachelor’s degree in Marketing, Business, or Communications, or equivalent work experience.
  • Demonstrated success in B2B brand activation and demand generation, including trade shows and online.
  • B2B customer sales portal or e-commerce experience is a plus.
  • Experience working with distributors in an agricultural or industrial setting is advantageous.
  • Passion for sustainability is a plus, along with experience building Go-To-Market strategies for new technologies and products.
  • Proficiency in marketing automation, digital media, analytics, CMS, and CRM platforms; HubSpot and NetSuite expertise is a plus.
  • Team leadership experience.

Attributes & Skills:

  • Demonstrated leadership with a collaborative mindset.
  • Willingness to travel to company locations and client facilities as needed.
  • Proactive, positive approach with resilience, empathy, and a strong work ethic.
  • Excellent time management skills and an ability to maintain composure under pressure.
  • Commitment to the growth and satisfaction of team members.

Offerings:

  • Join a value-driven team with a history of excellence.
  • Competitive compensation package, including health benefits, 401k match, and profit-sharing incentives.

 

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