Base.com 

We’re a global all-in-one e-commerce multi-channel management system revolutionizing the way businesses manage their online sales. We’re trusted by thousands of sellers worldwide to help them scale, automate, and optimize their businesses across all sales channels. With a passionate team and cutting-edge technology, we’re transforming how e-commerce operates worldwide.

We’ve partnered with thousands of leading global marketplaces and regional powerhouses supporting merchants including Amazon, eBay, Shopify, DHL, FedEx, and many more.

With teams in Poland, across Europe, the Americas, and Asia, we’re expanding rapidly into new markets. Our growth has been extraordinary—15x in just 3 years—driven by strategic acquisitions and dynamic team expansion.

We are looking for go-getters with entrepreneurial spirit to help us drive our US expansion!

Are you ready to join us and shape the future of online business? 🚀

Responsibilities

Strategy Development

• Lead Generation: Develop targeted marketing campaigns to attract qualified B2B prospects in the US ecommerce space.
• Marketing Vision: Define the company’s overall marketing strategy, pinpoint target audiences, and craft a unique value proposition that resonates in the market.
• Goal Setting: Establish measurable marketing goals and KPIs to track success and guide strategic adjustments.

Digital & Content Marketing Execution

• Technical Acumen: Leverage quantitative marketing expertise and coding skills to enhance marketing automation and drive campaign optimization (this is a key differentiator for preferred candidates).
• Campaign Optimization: Manage and optimize digital advertising across multiple channels, including paid media, email, audio, video, programmatic, and more, with a focus on automation and performance enhancement.
• Content Leadership: Oversee the production of high-quality content such as blog posts, webinars, case studies, podcasts, video ads, and whitepapers, all tailored to engage US online brands and merchants.

Marketing Team Leadership

• Team Building: Recruit, build, and mentor a high-performing marketing team including content creators, designers, digital marketers, and analysts.
• Performance Management: Set clear expectations, provide coaching, and motivate the team to achieve and exceed marketing objectives.
• Data-Driven Insights: Monitor key marketing metrics and deliver insightful, data-driven reports to senior leadership to assess ROI and campaign effectiveness.

Requirements

• 3+ years of experience in senior marketing roles within the US B2B SaaS industry.
• Proven success in driving effective marketing strategies and campaigns in a technology/SaaS environment.
• Deep understanding of SaaS business models, target markets, and customer personas.
• Proficiency in digital marketing, demand generation, and marketing automation platforms.
• Self-starter with excellent organizational skills and the ability to thrive in fast-paced, ambiguous environments.
• Strong analytical skills with a track record of using KPIs and data-driven insights to optimize performance.
• Excellent verbal and written communication skills.

Preferred Qualifications

• Demonstrated focus on and success in automating and optimizing marketing execution.
• Background in quantitative marketing and coding skills (relevant degree and/or practical experience) is a massive differentiator. For exceptional candidates with these skills, we are open to transitioning the role into a senior-level individual contributor focused on marketing automation, with less emphasis on team management.
• Deep knowledge of the US ecommerce ecosystem, including marketplaces, platforms, and merchant segmentation, along with an extensive network within that space.

And here’s why you’ll love working with us

• W-2 employment.
• Competitive compensation package, including a KPI-based bonus structure (details to be provided).
• Comprehensive benefits (PTO, 401(k), health insurance, and more).
• Work-from-home allowance.
• Professional growth opportunities as Base rapidly expands in the US.
• Training on Base.com systems.

The minimum annual base salary for this position if $150,000. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Base.com is a total compensation company. Other forms of compensation, incl. annual bonus and KPI-based cash payouts may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

➡️ Point of Contact – Larry Curran (https://www.linkedin.com/in/larrywcurran/)

Feel like we’re looking for you? Apply and become part of a team that’s reshaping e-commerce! 🚀