Head Of Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: New York - NY

Playground

Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. Playground has raised over $3.3M in funding, has several Statewide contracts, and is working with thousands of schools across the country. Our founders were recently recognized by Forbes as 30 under 30, and our work has been recognized across the country.

Playground is at an inflection point, growing at a quick pace. Playground is compromised of a team of owners who are not afraid to dive into large, complex projects.

Job Description

We are seeking a dynamic Head Of Marketing to lead our marketing efforts and drive growth. The ideal candidate will be a player coach who is responsible for building a team while developing and executing a comprehensive marketing strategy that includes demand generation, content creation, SEO, content strategy, paid marketing, social media, and community engagement.

Responsibilities

  • Develop and implement a cohesive marketing plan to build out pipeline generation.
  • Work directly in the business as a player coach, hiring to scale out responsibilities
  • Lead and inspire a team of marketing professionals to achieve exceptional results.
  • Oversee the creation of engaging content for various channels and platforms.
  • Design and manage SEO strategies to improve online presence and search ranking.
  • Execute effective paid marketing campaigns across multiple channels.
  • Leverage social media to enhance brand engagement and customer loyalty.
  • Foster a strong community presence and ensure consistent communication.

Requirements

  • Proven experience working in and building marketing & demand generation teams
  • Expertise in various marketing facets including demand generation, content, SEO, and paid marketing.
  • Strong leadership skills with the ability to set and prioritize goals.
  • Analytical mind with a strategic ability.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a data-driven approach to marketing.

Location

  • This position is based in New York City, NY, and will require the candidate to work on-site.

 

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